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As most of our affiliate partners are aware, planning two months (or more) ahead of Black Friday and Cyber Monday is key to a successful end of year. In Q3, to help our affiliates fill their calendar with content we pitted our affiliate partners against each other in a friendly contest to see who could […]
Shipping and return policies are vital to the bottom line of an eCommerce business. Many eCommerce stores create their small business shipping and return policies the way people sign their names after a credit card purchase — without much thought (and pretty much just because they have to). Not only do they impact purchasing decisions […]
When you’re shipping clothing purchases to your customers, there are several considerations that can impact postage price. You’ll need to make some decisions about the presentation of your products, your brand image, how quickly you want products to arrive, and other key factors. All things considered, retailers can make an effective plan for shipping their […]
Being able to observe and interact with customers as they shop was always an advantage that traditional brick-and-mortar retailers had over online retail. Until now. With eCommerce analytics and reporting, online retailers can learn just as much from every customer interaction as physical retailers — maybe more. An eCommerce analytics tool can do even more […]
Multi-channel marketing has become a dominant model of eCommerce because it lets you meet your audience where they live. But when sales are coming from multiple platforms, it’s hard to know which marketing channels are best at driving conversion. Attribution modeling lets you create a system for assigning conversion value to your sales channels. Normally, […]
Everyone loves free shipping. It’s a great way to encourage customers to buy in the moment and helps you level the playing field against larger online stores. And if you’re hesitating, just remember that customers have a choice. When faced with a site adding a “$5 shipping charge” or one with “Free shipping included” which […]
Keeping shipping costs low sometimes requires eCommerce businesses to get a little creative. Shipping rates are influenced by a wide range of different factors, so as a retailer, you should be prepared to plan your shipping and troubleshoot cost changes as they occur. The key is research. Take the time to choose the right shipping […]
Every entrepreneur dreams of seeing his or her business grow, but business growth doesn’t happen overnight. And it won’t happen without a plan and a strategy. We’ve collaborated with experienced business owners, and gotten their tips to help you learn how to grow your business using the most effective business growth strategies for eCommerce. The […]
If your WooCommerce store feels slow and seems to take too long to load, it could be because your photos are way bigger than they need to be. To solve this, you could use a simple image compression plugin to speed up your WooCommerce store.
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