Profitability

Creating a portfolio is one of the hardest things for a WordPress agency or freelance designer or developer to do because they have to evaluate their own work and make decisions about what to feature—and they’re not sure what to put in the portfolio and what to leave out. If you do any type of […]

If you’ve been in business for any length of time, attended industry conferences, or hang out on social media interacting with industry friends, you may have noticed that a lot of conversations are focused around growth— agency growth, brand growth, list growth, moving upmarket, growing a freelance business, reaching a specific income threshold, and working […]

In WordPress, taxonomies are used to group similar posts and custom post types together. When writing blog posts, there are two default taxonomies that can be assigned: categories and tags. The actual names of the categories and tags are referred to as taxonomy terms. Think of it this way: a blog is a place on […]

When creating a website for your WordPress agency or freelance WordPress business, eventually you have to make a decision: will you publish your phone number on the website or will you only include a contact form or email address? Ask any group of freelancers about putting a phone number on a website and it will […]

Your Guide to Amazing iPhone Photography You’ve clicked all over the Internet, you’ve researched the legal ways to source stock photography for your website and where to find photos for your blog, and you’ve even figured out what gallery plugin you want to use on your WordPress site, but you still just can’t find that […]

Benefit statements are clear and concise statements that communicate the benefit of a product, program, or service to the reader. I’m sure you have heard experts preach the successes that come from marketing with benefits and not features. The problem is, when you’re creating content, often the features feel like benefits because you believe wholeheartedly […]

There is one thing every digital agency, WordPress agency, and services company needs: clients. In the services world, clients make the world go ‘round because, without clients, you wouldn’t have a business. Every business strategy, marketing tactic, and sales call is designed to do one of three things: Find new clients Close the sale to […]

Every website needs a contact page. When designing a new website—whether it’s for a WordPress agency, your freelance WordPress business, or a client—at some point you’re going to need to have a conversation about how prospective clients and customers are going to take the next step and contact you. In this conversation, you’re going to […]