Tag

customer retention

Surprise and Delight: 5 Tips For Building Personal Relationships To Improve Customer Retention

As an eCommerce business owner, it doesn’t take huge amounts of money or massive acts of grandeur (we’re looking at you, Taco Bell!) to surprise and delight your audience, a technique that’s been shown to be an incredibly powerful tool for building customer loyalty. According to Harvard Business Review, surprise not only changes behavior — […]

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

Loyalty is practically its own form of currency, especially for eCommerce stores. When customers are loyal to your store, they offer greater customer lifetime value (CLV) which in turn, generates more revenue for your business. If you want your eCommerce store to be as successful as possible (and who doesn’t?), measuring customer loyalty with key […]

Lifecycle Emails: How to Make More Money & Engage Customers

Lifecycle emails can make eCommerce stores more successful. Not only do they boost store profits, but they allow you to build relationships with customers. It’s a simple strategy a lot of stores are doing—just buy anything online and see what kind of email you get. But not a lot of stores are doing it well. […]

Top 4 Ways Your Agency Fails at Customer Retention

According to Jay Baer from Convince & Convert, half of this survey’s respondents admitted to having fired an agency in the past 24 months. Does that number shock you? If your agency has ever been fired from a client project, then you’re probably familiar with how volatile the client-agency relationship can be once things start […]