Tag

customer loyalty

Lifecycle Emails: How to Make More Money & Engage Customers

Lifecycle emails can make eCommerce stores more successful. Not only do they boost store profits, but they allow you to build relationships with customers. It’s a simple strategy a lot of stores are doing—just buy anything online and see what kind of email you get. But not a lot of stores are doing it well. […]

Is Your eCommerce Site an Obstacle to Customer Loyalty?

When building an eCommerce business, customer loyalty is important – especially because it costs six to seven times more to acquire new customers than keep existing ones. With that in mind, any prudent eCommerce growth strategy should include efforts to encourage repeat customers. Step one in that process is to make them feel welcome with […]