Tag

customer loyalty

Find the Best Clients by Building an Ideal Client Profile

When you’re first starting to work for your own clients it’s often the default to take any work that comes your way. You’ve got bills to pay and kids to feed. You want to keep shoes on your feet and food in your fridge. The thing is that you’re doing some clients a disservice by […]

Lifecycle Emails: How to Make More Money & Engage Customers

Lifecycle emails can make eCommerce stores more successful. Not only do they boost store profits, but they allow you to build relationships with customers. It’s a simple strategy a lot of stores are doing—just buy anything online and see what kind of email you get. But not a lot of stores are doing it well. […]

Is Your E-Commerce Site an Obstacle to Customer Loyalty?

When building an e-commerce business, customer loyalty is important – especially because it costs six to seven times more to acquire new customers than keep existing ones. With that in mind, any prudent e-commerce growth strategy should include efforts to encourage repeat customers. Step one in that process is to make them feel welcome with […]