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Multi-channel marketing has become a dominant model of eCommerce because it lets you meet your audience where they live. But when sales are coming from multiple platforms, it’s hard to know which marketing channels are best at driving conversion. Attribution modeling lets you create a system for assigning conversion value to your sales channels. Normally, […]
In the early days of blogging, blog owners could make a profit with banner ads. However, Adsense is now paying a fraction of what it once did, and other ad networks like Outbrain and Taboola can only fill some of the revenue gaps that online publishers have relied on in the past. At first, bloggers […]
“Thank you for shopping with us.” It isn’t just a slogan for plastic shopping bags, it’s a real feeling you have toward your customers. As business owners, we thank our customers in a lot of ways, but few are as personal as an actual thank-you note. And people appreciate them even more than we think. […]
For most eCommerce business owners, bookkeeping is more a necessary evil, rather than a reason to get out of bed every morning. While it’s exciting to see that revenue line in black, managing the number crunching, data entries, and product orders exact a cognitive cost for you—not to mention a time suck if you’re doing […]
In 2017, Eagan Heath bought Splendid Beast. They sell custom art online. Very custom. Eagan knew the business because he’d done their PR for a few years. What he didn’t know was how much time he was about to lose. “The order fulfillment was killing me,” Eagan remembers. “I was in Google Sheets and Dropbox […]
In an earlier article we laid out the only eCommerce KPI metrics glossary you’ll ever need. We’ve also covered twelve key eCommerce KPIs you should care about. And we announced via our press release, a partnership with Glew, so that every customer can leverage their amazing reporting solution when they purchase a Managed WooCommerce Hosting […]
Meeting Cory Miller In the summer of 2010, I attended my first WordCamp. I was going to be in town for business and noticed the dates. I figured I would visit the hotel, listen to a few sessions and walk out. It would be a non-event. Of course, that’s not what happened – as I […]
How Much Does it Cost to Build a Website? The simplest answer is that the cost to build a website depends on who is building it and how much they are paid per hour. When you do the work yourself, using a free content management system, you could keep the cost under $100. If you hire […]
What is a Call to Action? A call to action, normally articulated as a CTA, is an encouragement to act in a specific way, often accompanied by confidence builders and/or a sense of urgency. Today, these CTAs are found in buttons and links that exist in the middle of your web page copy, in your […]
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