Chris Lema

Getting Started: Choosing the Right Email Marketing Software

So you’ve decided to harness the power of email marketing to help you make more sales through your WooCommerce store. Smart move! All things considered, email is an unparalleled digital marketing channel. Email marketing can boost your brand in a big way, and most importantly, it can drive your WooCommerce sales sky-high. But you can […]

What Is a Lookbook and How Can It Drive eCommerce Sales?

Growth is on the horizon for eCommerce fashion and accessories: data shows the industry is expected to continue to increase sales steadily through 2022. But with that growth comes steeper competition which can make it more challenging for new eCommerce fashion brands to succeed. As buying fashion online becomes more popular, consumers have started to […]

Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

An email list can be a powerful sales tool, but what’s more powerful? A segmented email list, that’s what. Did you know that open rates for segmented emails are 14.31 percent higher than for non-segmented campaigns? Making sure your email is reaching the right audience, at the right time, and with the right content can […]

How Do I Find the Right Dropshipping Suppliers?

Dropshipping is an increasingly attractive model for eCommerce. That’s because it’s easier (not to mention less expensive) to start a dropshipping business than to maintain inventory for a conventional digital storefront. The pros and cons of dropshipping are well established, but the most important aspect of starting a dropshipping business — finding the right suppliers […]

The Complete Guide to Setting Up a Home Photography Studio

Ready to set up a home photography studio? If you’ve ever: Tried to coordinate schedules with a photographer Been disappointed by lackluster photos from a manufacturer It’s time to consider setting up a home photography studio. Building your home photography studio saves money while letting you take high-quality photos when it’s convenient. A home studio […]

How to Hire a Product Photographer for eCommerce Photography

Make sure your product photos are exceptional. Good product photography isn’t cheap, and cheap product photography isn’t good. DIY product photography can be a false bargain because less-than-stellar photos of your products can drive customers away (and end up costing you sales). Great photos, on the other hand, generate revenue because 93 percent of customers […]

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

Loyalty is practically its own form of currency, especially for eCommerce stores. When customers are loyal to your store, they offer greater customer lifetime value (CLV) which in turn, generates more revenue for your business. If you want your eCommerce store to be as successful as possible (and who doesn’t?), measuring customer loyalty with key […]

How Can I Improve My Customer Service and CRO For My eCommerce Store?

With more shoppers moving online, eCommerce customer experience is becoming a more complex and critical part of acquiring and retaining customers. According to HubSpot, 80% of consumers say they would stop doing business with a company because of poor customer experience. And by 2020, a Walker study estimates that customer experience will dethrone product and […]