Author

Chris Lema

Chris Lema is our Vice President of Products at Liquid Web. A well-known blogger and public speaker, Chris has led our product teams to develop and launch our Managed WordPress and Managed WooCommerce product lines.

The Complete Guide to Google Analytics eCommerce Reporting

Being able to observe and interact with customers as they shop was always an advantage that traditional brick-and-mortar retailers had over online retail. Until now. With eCommerce analytics and reporting, online retailers can learn just as much from every customer interaction as physical retailers — maybe more. An eCommerce analytics tool can do even more […]

Understanding the Google Analytics Attribution Model

Multi-channel marketing has become a dominant model of eCommerce because it lets you meet your audience where they live. But when sales are coming from multiple platforms, it’s hard to know which marketing channels are best at driving conversion. Attribution modeling lets you create a system for assigning conversion value to your sales channels. Normally, […]

A Guide to Multi-Channel Inventory Management Solutions

Adding more sales channels to your business model can create inventory management headaches. When you sell on multiple online marketplaces, you may have to maintain numerous inventory systems. In a worst-case scenario, you’re keeping track of your inventory manually, using spreadsheets. This leads to headaches. Inventory records for multi-channel retailers are, on average, accurate just […]

How to Monetize Your Blog Without Ads

In the early days of blogging, blog owners could make a profit with banner ads. However, Adsense is now paying a fraction of what it once did, and other ad networks like Outbrain and Taboola can only fill some of the revenue gaps that online publishers have relied on in the past. At first, bloggers […]

Multiple Payment Gateways: Are There Advantages For Your eCommerce Business?

The idea of a single payment platform seems smart to many new business owners because it simplifies the process. But having multiple gateways actually offers a ton of advantages that help make your business more profitable. Here are a few of them. Makes Shopping Easier for Customers When it comes to checkout, you want to […]

The Only FAQ Template You Need is in This Blog Post

Imagine this scenario: You’re shopping for wireless headphones on an eCommerce website. You have some general questions. So, you head over to the site’s FAQ where you find out that algorithms called audio codecs help determine sound quality in headphones. There’s a link in the FAQ to one of the site’s blog articles where you […]

Return Policy Template Examples for Small eCommerce Businesses

TheraSpecs is an online eyewear vendor that makes tinted sunglasses designed to relieve the effects of migraines. Recently, facing a sharp spike in return rates, the company decided to extend their 45-day free trial. “Even at 45 days, we found that customers who were on the fence were more likely to return their glasses because […]

Everything You Need to Know About Starting a T-Shirt Business From Home

It’s no secret that we’re a nation (and, really, a world) that’s obsessed with T-shirts. We have been since before the tie-dye shirts of the ‘60s. People love to express themselves with designs, colors, and slogans that speak to them. It’s no surprise then that designers have been creating their own T-shirts to sell for […]

6 Examples For Saying “Thank You to Your Customers”

“Thank you for shopping with us.” It isn’t just a slogan for plastic shopping bags, it’s a real feeling you have toward your customers. As business owners, we thank our customers in a lot of ways, but few are as personal as an actual thank-you note. And people appreciate them even more than we think. […]