Author

Chris Lema

A Guide to Multi-Channel Inventory Management Solutions

Adding more sales channels to your business model can create inventory management headaches. When you sell on multiple online marketplaces, you may have to maintain numerous inventory systems. In a worst-case scenario, you’re keeping track of your inventory manually, using spreadsheets. This leads to headaches. Inventory records for multi-channel retailers are, on average, accurate just […]

Getting the Most out of Facebook for WooCommerce

Facebook is one of the most-trafficked websites on the planet. Only Google and YouTube see more. With 1.56 billion daily users, Facebook’s user base is impressive, and 31% of the global population are active on the platform at least monthly. No matter how many customers you have, and no matter how many customers you continue […]

How to Get the Most out of Twitter for Business

 Did you know there’s a tool that connects you with an endless stream of potential customers, free of charge? We’re talking about Twitter; one of the most effective marketing tools you can have in your arsenal. You can use Twitter for: Market research Finding new leads Engaging with new and prospective customers As a bonus, […]

Dropshipping Success Stories: How Two Entrepreneurs Built Successful Businesses

We recently spoke to two successful dropshipping entrepreneurs. One who started up in the last couple of years, and one who’s been at it for more than a decade.  Their businesses are very different. One sells crickets to lizard owners, the other sells custom promotional gifts to consumers and businesses — but they share three […]

What Is a Business Incubator (And Should You Consider One)?

Business incubators give brand-new businesses access to the resources and mentoring they need to thrive. Around the world, business incubators are nurturing new companies in every industry and showing them how to grow beyond their in-house assistance. Does your business need one? Not necessarily. But the experience and assistance may be invaluable. A business incubator […]

Getting Started: Choosing the Right Email Marketing Software

So you’ve decided to harness the power of email marketing to help you make more sales through your WooCommerce store. Smart move! All things considered, email is an unparalleled digital marketing channel. Email marketing can boost your brand in a big way, and most importantly, it can drive your WooCommerce sales sky-high. But you can […]

What Is a Lookbook and How Can It Drive eCommerce Sales?

Growth is on the horizon for eCommerce fashion and accessories: data shows the industry is expected to continue to increase sales steadily through 2022. But with that growth comes steeper competition which can make it more challenging for new eCommerce fashion brands to succeed. As buying fashion online becomes more popular, consumers have started to […]

Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

An email list can be a powerful sales tool, but what’s more powerful? A segmented email list, that’s what. Did you know that open rates for segmented emails are 14.31 percent higher than for non-segmented campaigns? Making sure your email is reaching the right audience, at the right time, and with the right content can […]