Author

Chris Lema

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

Loyalty is practically its own form of currency, especially for eCommerce stores. When customers are loyal to your store, they offer greater customer lifetime value (CLV) which in turn, generates more revenue for your business. If you want your eCommerce store to be as successful as possible (and who doesn’t?), measuring customer loyalty with key […]

How Can I Improve My Customer Service and CRO For My eCommerce Store?

With more shoppers moving online, eCommerce customer experience is becoming a more complex and critical part of acquiring and retaining customers. According to HubSpot, 80% of consumers say they would stop doing business with a company because of poor customer experience. And by 2020, a Walker study estimates that customer experience will dethrone product and […]

Is Your Site Speed Losing You Customers? How Site Load Speed Impacts CRO

Like Dr. Frankenstein, we tend to overlook flaws in our own creations. So, if you suspect your eCommerce website is a bit slow, it’s probably seriously under-performing. That’s okay because there are plenty of options to fix the problem—and a serious problem it is. Here are some eye-opening stats about site load speed: 47% of […]

How to Monetize Your Blog Without Ads

In the early days of blogging, blog owners could make a profit with banner ads. However, Adsense is now paying a fraction of what it once did, and other ad networks like Outbrain and Taboola can only fill some of the revenue gaps that online publishers have relied on in the past. At first, bloggers […]

Multiple Payment Gateways: Are There Advantages For Your eCommerce Business?

The idea of a single payment platform seems smart to many new business owners because it simplifies the process. But having multiple gateways actually offers a ton of advantages that help make your business more profitable. Here are a few of them. Makes Shopping Easier for Customers When it comes to checkout, you want to […]

How a Multi-Vendor Marketplace Helps You Start Making Money Without Physical Products

Why are so many aspiring entrepreneurs investigating business models like dropshipping and multi-vendor markets as options for opening online stores? Convenience. As the owner of a multi-vendor marketplace, you can make money selling products without touching a single piece of inventory, without packing a single box. It seems too good to be true, but sites […]

Starting a WooCommerce Subscription Box Service

Subscription box services are popular among consumers today. Hellosubscription.com lists more than 5,000 subscription services selling everything from sneakers to vaping supplies. It’s no surprise. These services are convenient, cost-saving, and personalized. Here are some quick subscription box stats from a 2018 McKinsey study: 15% of online shoppers have signed up for a subscription box […]