Author

Chris Lema

WooCommerce Payment Gateways: Choosing the Right One for Your Online Store

Online store owners spend hours meticulously tinkering and tweaking their eCommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]

WooCommerce Security: How Secure Is Your Customers Data?

For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. Customers who don’t trust you enough to enter their payment information will abandon their cart and navigate somewhere else. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]

5 Ways Managed WooCommerce Hosting Increases Revenue and Makes You Profitable

Slow performance, down times, upgrades, migration, server changes. No, these aren’t Jeopardy categories for the “IT Tournament of Champions”. They’re just a few of the many technical issues and sources of frustration from running an eCommerce website that lead to decreased revenue. Aside from costing you time and peace of mind, all these backend problems […]

The Only eCommerce KPI Metrics Glossary You’ll Ever Need

If you hear people talking about KPI metrics, or more explicitly eCommerce KPI metrics, and didn’t want to be the one that raised your hand to ask what they were talking about, we have you covered. Let’s begin with a couple of definitions to make sure we’re on the same page as we walk our […]

Optimize Your WooCommerce Store with Glew Segmentation

Have you already watched Chris Lema, our VP of Product, illuminate the importance of segmenting your customers? If not, invest four minutes in learning how to create a custom segment of your customers using Glew segmentation. In the video, Chris illustrates one of the actions at your disposal when you have control over your data. […]