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What is a Call to Action?

What is a Call to Action? A call to action, normally articulated as a CTA, is an encouragement to act in a specific way, often accompanied by confidence builders and/or a sense of urgency. Today, these CTAs are found in buttons and links that exist in the middle of your web page copy, in your […]

7 Design Tools for Non-Designers

What if You’re Not a Designer? If you’re a content creator who feels comfortable with words but not with design, you’re not alone. But that doesn’t solve the problem that your posts will get better engagement if you add some visual spice to them. So what do you do if you don’t have a creative […]