You probably know at least a little bit about search engine optimization. It is difficult not to in this day and age – everywhere you turn, there are pieces about how best to optimize your website for a better rank on Google’s SERP. Everywhere you look, there’s talk of keywords and analytics.
Would you like it if your potential clients reached out to you instead of you cold calling them? Well, who wouldn’t!? It doesn’t matter whether you’re a consultant or run a full-blown agency, your situation is not ideal if all (or most of) your work comes through cold calling. Not only do cold pitches mean […]