New Responsive Website Focuses on Transparency

Liquid Web Website Boasts Responsive DesignAs a part of our ongoing efforts to improve customer experience at Liquid Web, we’re thrilled to announce the launch of our new website! The new LiquidWeb.com boasts a number of features designed to improve the site’s overall usability, organization, speed, and clarity. Not only have we refined and modernized the content and design, but the new site also emphasizes our dedication to transparency in our Heroic Support®.

Our site redesign was done with our customers in mind, with the goal to improve the overall experience when they visit the site and present to them an honest and transparent representation of Liquid Web. With this in mind, we added monthly support statistics front and center on our home page detailing how quickly we answered our customers’ questions via phone, LiveChat, and email. Our Marketing Director, Jason Grasshoff, explains why these statistics were so important to include on the redesigned website.

“A primary goal of ours was to ensure the site is representative of our company’s identity,” Grasshoff said. “When Liquid Web is brought up in the hosting community, often the first thing people talk about is the speed and availability of our support. Since our Heroic Support team provides that excellent experience, they’re the true star behind our brand. With this and our commitment to transparency in mind, we’ve put them front and center on the new site, by including regularly updated support stats directly on the landing page.”

Transparently Displaying Our Heroic Support Statistics
We’ve included a number of additional changes to that improve the site’s usability – and make our customers’ lives easier. The inspiration for these changes is our Heroic Promise, which starts the moment a customer visits our website. We want to ensure that all the information a customer is looking for is easily accessible and clearly explained. With this redesign, we’ve made improvements to everything from the site navigation to the purchasing process, including:

  • Reorganized Site Navigation
    Our revised site navigation puts all the most important pages right up front, and makes it easy for our customers to browse the site and quickly find what they need.
  • Speed & Efficiency
    We know how valuable our customers’ time is, so we’ve enhanced the site to decrease our page load times, allowing customers to find exactly what they need in less time.
  • Simplified Ordering Process
    We’ve eliminated unnecessary content and clutter from our shopping cart, making the ordering process even easier for customers.
  • Modern Site Design
    Our new site design is clean and modern, eliminating distractions and allowing customers to focus on the important part of our website, the content.
  • Responsive Design
    Our customers access our website from many different devices, so we made sure to create a responsive website that would not only look beautiful, but also function beautifully on all screen sizes and resolutions.
  • Updated Content and New Media
    In addition to small content revisions throughout the site, we have also included new media, including new diagrams and our “In 60 Seconds” video series to help our customers further understand our products.
  • New Photography
    We’re proud of our Heroic Support staff and make a point to use real Liquid Web employees on our website, rather than stock photography. Every photo you see is taken within our data centers and many of them showcase the actual Heroes helping customers every day.

Our new website is a reflection of our customers’ needs. Every new feature was designed with the goal of educating our customers and helping them purchase and set up their hosting environments even faster. Improving the customer experience is always our top priority and we’ll continue to find new ways, like our redesigned website, to go above and beyond in every way possible.

Have you checked out our new website? Let us know what you think!