Growing Liquid Web’s Partners and Alliances with Darren Sepanek

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I’m excited about joining Liquid Web as their new V.P. Partners and Strategic Alliances. I would like you to know why you should be excited too.

Early in my career, I recognized the value of partnerships. It has fed my career path and I’ve enjoyed the successes that come from working together and delivering better solutions to a joint customer base.

I join Liquid Web with a career strongly rooted in B2B marketing and building engaging partner programs for tech companies including Magento, E7 Solutions and others in the eCommerce space. Aligning with Liquid Web’s strategic focus on eCommerce, I bring experience as the former Director of Channel and Partner Marketing for Magento. I am very excited about using my experience to help Liquid Web create valuable partner relationships. I am particularly excited about expanding the partner program to include more eCommerce agencies and developers who can enjoy the benefits of Liquid Web’s full-featured, hassle-free Managed WooCommerce Hosting. This is a space that I know well and I’m excited about the opportunities.

Why Liquid Web, why now?

Simply put, I was attracted to the team and the company’s passion for powering the potential of SMBs and the designers, developers, and agencies who create for them. Helping partners grow is a strategic initiative for Liquid Web and that focus is of key importance to me.

In order to be successful, a partner program must be mutually beneficial. There are no one-sided partnerships. The mistake I often see is that one partner sees their business as more valuable than the other. This doesn’t lead to a productive business relationship and doesn’t serve the client base. Liquid Web is firmly committed to helping partners grow and this business initiative is led from the top and enjoys executive sponsorship.

You’ll find that I will be a champion for the product, programs, and processes that help our partners grow their businesses, and thus, grow with Liquid Web. I also have extensive marketing experience and look forward to delivering content that will engage and educate our community and deliver campaign tools to help them win more clients.

Let’s start growing together. You can reach me at

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