In the early 80’s, Shari Doggett was eager to help support her young family. In her pursuit, Shari began selling napkins and placemats at local flea markets. Soon, Shari’s hard work would eventually grow and become Factory Direct Craft.
Factory Direct Craft is a global eCommerce store focused on producing home decor and providing exceptional customer service. Shari took her business from flea markets to a warehouse with over 70,000 square feet which her team fulfills orders from customers all over the world.
In this case study, Factory Direct Craft’s Chief Technology Officer, Jarrod Christman, shares their extraordinary journey of growth; from selling at flea markets all the way to a 70,000 square foot warehouse and global sales. Christman also explains how the evolution to an eCommerce site meant having a host that was up and running 24/7/365. “…Our customers are looking at purchasing with us at any point during the day, on any day of the week,” said Christman. “That meant that uptime and high-performance hosting were crucial for success, along with support on any problem at any time of day. After some research, Liquid Web was the obvious choice.”