Being able to observe and interact with customers as they shop was always an advantage that traditional brick-and-mortar retailers had over online retail. Until now. With eCommerce analytics and reporting, online retailers can learn just as much from every customer interaction as physical retailers — maybe more. An eCommerce analytics tool can do even more […]
Search Engine Optimization (SEO) is a set of practices that enable your website, application, or store to rank well in search results, build link authority, and increase profits through visitors and sales. Here’s a collection of SEO resources to help you set your website ahead of the competition.
New websites are created every single day. Competition is getting stiffer and stiffer with each passing week. Getting your new website off the ground is one of the hardest things to do. Gaining traction takes very good search engine optimization (SEO). The days when all you needed was to find a couple of good keywords […]
Most online retailers and eCommerce businesses rely on numerous sales channels to drive conversion and revenue. This is called a multi-channel attribution marketing strategy. But, there’s a problem. How do you make use of all the conversion data that those channels generate? Do you have to manage the data separately on every channel, or is […]
Search engine optimization (SEO) can be a powerful way to grow your WooCommerce site. But it can also feel overwhelming. We’ll cover five WooCommerce SEO tactics that can make it a little easier. SEO Basics SEO is the art and science of getting your website found in the free or organic search space of Google, […]
Whether it’s your first web presence for your business, or a new version to support your growth, launching a new website is an exciting time. Those involved are anxious, especially IT staff on a deadline or freelancers who want to finish the project and get paid. The urge to rush, however, must be resisted. Get […]
Google is a major source of eCommerce traffic, both on the desktop and on mobile. eCommerce store owners can’t afford to ignore search engine optimization, but I come across many sites that would fail even the most basic of SEO audits. Smaller eCommerce stores may not have the resources to hire an SEO specialist, but […]