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SEO Tools

Search Engine Optimization (SEO) is a set of practices that enable your website, application, or store to rank well in search results, build link authority, and increase profits through visitors and sales. Here’s a collection of SEO resources to help you set your website ahead of the competition.

The Complete Guide to Google Analytics eCommerce Reporting

Being able to observe and interact with customers as they shop was always an advantage that traditional brick-and-mortar retailers had over online retail. Until now. With eCommerce analytics and reporting, online retailers can learn just as much from every customer interaction as physical retailers — maybe more. An eCommerce analytics tool can do even more […]

How to Understand and Set Up Multi-Channel Attribution and Reporting

Most online retailers and eCommerce businesses rely on numerous sales channels to drive conversion and revenue. This is called a multi-channel attribution marketing strategy. But, there’s a problem. How do you make use of all the conversion data that those channels generate? Do you have to manage the data separately on every channel, or is […]