THE PAIN PROBLEM FOR HOME DEPOT
As consumers’ tendency for using the Internet to inform and influence their purchases has grown, so have their expectations. And, as Home Depot knows so well by the demise of many of their competitors, success in e-commerce means maintaining a comprehensive and commanding online presence.
Acquiring U.S. Home Systems in 2012 to expand their product offerings was an essential part of this strategy, but what an undertaking it turned out to be. The seamless integration of these new services meant utilizing Home Depot’s existing infrastructure and folding in the new acquisition — combined with the complexities of the additional content this acquisition created along with the traffics spikes that occur during typical Home Depot sales events. Add in customer abandonment rates that continue to inflate the longer it takes a site to load, and the bottom line was the site had to load quickly for all potential users. Failure was not an option.
HOW LIQUID WEB HELPS
An open and shut case of optimal load-balancing and on-demand scalability.
Rather than penalizing the client for influxes in bandwidth usage during promotions and the buzz surrounding their new service offerings, Liquid Web was able to help Home Depot engineer a scalable and load-balanced solution efficiently and cost effectively that took the site’s changing needs into consideration.
By utilizing Load-Balancing Web Nodes, Home Depot’s servers act as a single unified system, which provided additional resources to handle the workload and ensured the site was always up and running. In addition, a team of Dedicated Servers ran the back-end process to handle the predictable operations while Scalable Cloud VPS handled the higher demands of web-facing content. This setup ensured optimal performance without an outlandish price tag, as the platform was able to adjust to traffic spikes accordingly without the need for extensive infrastructure costs.
Home delivery of scalable solutions.
Since Liquid Web implemented its custom solution, the high- performance platform has held up well. Proactive load balancing strategies and constant communication between Liquid Web’s Heroic Support team and the site’s administrators has continually helped keep Home Depot’s installation and home repair services offerings online and available at all times to customers.
With their reputation and a portion of their retail business on the line, Home Depot turned to Liquid Web for supporting their needs online. Find out more
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