“The best migration I’ve ever been a part of” | Outgrows Old Hosting Provider, Calls Liquid Web for VPS, Load Balancing, and More

As far as migrations go, this was the best I've ever been a part of. I've been working in technology for many years...My first coding was on a mini computer (PDP-11) in 1973. We moved over (to Liquid Web) and the world didn’t end!



The Pain Problem For

As’s reputation as a food waste/hunger organization grew, so did their mentions in national news outlets along with other high-profile accolades. Founder/Executive Director Gary Oppenheimer, a World Food Prize nominee, was named a CNN Hero, has appeared on Larry King Live, given a Google Tech Talk and two TEDx talks, and has contributed various thought pieces on the food waste epidemic to the Huffington Post. However, these periods of high recognition were also causing traffic spikes on their site that was taxing their host provider, who was ill-equipped to handle the heavier loads. The situation became even more tenuous as an already large volume of traffic from a major Google advertising grant was compounded by a big push of PSA traffic from AppNexus’s “Technology for Good” program. While this was a tremendous boon for (the response was overwhelming on an enterprise level: site impressions reached 4.8 billion in 2016) their hosting provider frequently shut down the site at peak times because they were unaware that these were legitimate hits, not malicious traffic. The unacceptable result was that after receiving these unprecedented levels of recognition, the site would be down for 24-48 hours with average wait times of 20 to 40 minutes for support. It also meant an untold number of prospective food donors continually left the site due to the long stretches of downtime.

How Liquid Web Helped’s founder Gary Oppenheimer was getting great feedback about Liquid Web, and he was highly motivated to move on from his currently unfavorable situation. Once Oppenheimer began working with Liquid Web, he was quickly impressed with how fast Liquid Web found and fixed items in the testing, and how expertly and efficiently he was able to migrate his old site in spite of his concerns surrounding the often-complicated process. Another superior service aspect that attracted him is Liquid Web’s ability to scale traffic intelligently without having to shut the site down: a problem that had already cost him visitors and credibility. The performance of Liquid Web’s Virtual Private Servers combined with load balancing features handled the site flawlessly: sudden traffic spikes were no longer a problem. They could now be treated with eager anticipation.

Seeds for positive change

With having experienced some malicious traffic in the past, Liquid Web’s ability to mitigate several different types of attacks without going offline was highly appreciated. “Customer service and responsiveness have been phenomenal thus far, ” exclaims Oppenheimer. “With our high traffic, we’ve at times been a target for hackers attempting to inject code. “I was previously oblivious to how much of this was going on, so Liquid Web’s real-time reports (sonar monitoring + real-time security reports) have been enlightening.” Food waste is a major problem nationwide and created an ingenious, sustainable and scalable solution. "There is enough excess food in America’s gardens to feed 28 million hungry people every year and most gardeners hate seeing that food go to waste,” noted Oppenheimer. “The success of our work towards ending hunger and improving the environment requires a hosting service that is up to the task, and we found it with Liquid Web.” Find out more about the benefits of seamless migration, the profits of a secure site and the cost savings and customer satisfaction of employing scalable solutions with Liquid Web.

How do you weed out an inadequate hosting infrastructure and ensure uptime? With Liquid Web’s Virtual Private Servers combined with Load Balancing features and superior technical support:

  • Handled fixes in testing and provide robust support to ensure easy migration
  • Ensured site stayed up during large influxes of site traffic
  • Actively mitigated volumetric attacks (DDoS) to help keep site highly available