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Marketers know that first impressions are everything, especially when it comes to eCommerce. Although positive early interactions with customers are important, the interactions following that initial contact are just as critical. It’s those repeated interactions that build brand loyalty, encourage repeat purchases, and create long-term relationships with customers. Laying a solid foundation from the beginning […]
People love to share their experiences, whether it’s posting on Instagram about how great the coffee is at the new place on the corner, or tweeting about the fantastic customer service is at Wayfair. Today, this is known as referral marketing. In the age of sharing everything and anything on social media, in blog posts, […]
Email marketing is basically as old as, well, email. But while many older internet marketing tactics have slowed in success rates, email marketing remains a valuable (and competitive) piece of almost every brand’s marketing success. Like everything in life, there’s good email marketing, and there’s bad email marketing. Today, we’re going to explore a few […]
Customized t-shirts with fun logos are all the rage today. From sassy quotes to puns, and favorite superheroes to inspirational statements, we see people expressing their individuality in a number of different ways. Are you planning to set up such a t-shirt store yourself? Well, there are a few things you’ll need to get your […]
The two main reasons many of us start using WordPress are that it is free and easy. My husband and I have teased for years that WordPress is so easy even our mothers can use it. Which is evident in my mother-in-law’s website for her high school reunion every year and my mother’s site which […]
We have talked a lot about monetizing your WordPress site on our blog. Like using membership plugins to restrict content or taking a deep dive into cart abandonment and what you can do to prevent customers leaving your site. So, now it is time to talk about another way to monetize your site, creating courses, […]
I’ve been having a lot of conversations with customers lately who are moving over to our new Managed WooCommerce Hosting, and most of them have asked about how to simplify shipping. After fielding that question for the sixth time this week, I decided it was time to write about shipping in WooCommerce using ShipStation. There […]
There are many things I love about the WordPress community, but one of my favorite aspects is the collaboration found in our community, with a perfect example being Joe Casabona‘s latest plugin “WooCommerce Product Cart Title.” I spoke with him last week about the release of this plugin and he said he actually had […]
I went to a conference last year that was different than any other conference I had been to before. I was surrounded by 300 people and as I got to know more and more of them I was astounded by how much money they were making online. Even more surprising, was the way they were […]
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