Author

Curtis McHale

Project Management Basics for Freelancers

Once you’ve built out an ideal client profile and learned to write good proposals, you should be winning work regularly. A solid client pipeline can create a problem for the inexperienced business owner though. How do you get all the work done? How do you keep your clients happy without working 22 hours a day? […]

Streamlining your WooCommerce Checkout Process to Increase Sales

The name of the game with eCommerce is making sales. Anything that gets in the way of a customer making a purchase is costing you money. Even collecting their email before they’ve made their purchase can cut your sales. Today we’re going to start by looking at ways you can streamline your checkout process so […]

Getting Started with A/B Testing Your WooCommerce Store

Today we’re going to look at what A/B testing is. I’ll help you identify your metric to watch for your store. And I’ll introduce you to a number of tools that you can use for A/B testing on your WooCommerce site. The truth is that if you’re not testing the changes to your store, then you […]

How to Increase Your Average Order Price with Smart Offers for WooCommerce

By streamlining your WooCommerce checkout process you can increase your revenue because more people will make a purchase. But, increasing the volume of sales you get through your store is only one way to increase your revenue. A second way to increase your overall revenue is to increase your average order price. Today we’re going […]

An Introduction to Analytics On your WooCommerce Store

One thing my clients often ask is whether my services include adding a site analytics package (usually Google Analytics) to their site. My usual response is that not having site analytics on their new store is like purchasing a new car and not getting the tires. Yes, I set analytics up to work with WooCommerce […]

When is the Right Time to Add Affiliates to Your WooCommerce Store?

Getting traction on many stores is a hard thing. The “build it and they will come” idea just doesn’t hold up even to basic scrutiny. Many sites look at standard marketing like online ads and content marketing. A smaller number look towards adding affiliates to their store. Today, I’m going to walk you through what […]