Author

Curtis McHale

An Introduction to Analytics On your WooCommerce Store

One thing my clients often ask is whether my services include adding a site analytics package (usually Google Analytics) to their site. My usual response is that not having site analytics on their new store is like purchasing a new car and not getting the tires. Yes, I set analytics up to work with WooCommerce […]

When is the Right Time to Add Affiliates to Your WooCommerce Store?

Getting traction on many stores is a hard thing. The “build it and they will come” idea just doesn’t hold up even to basic scrutiny. Many sites look at standard marketing like online ads and content marketing. A smaller number look towards adding affiliates to their store. Today, I’m going to walk you through what […]

Find the Best Clients by Building an Ideal Client Profile

When you’re first starting to work for your own clients it’s often the default to take any work that comes your way. You’ve got bills to pay and kids to feed. You want to keep shoes on your feet and food in your fridge. The thing is that you’re doing some clients a disservice by […]

Strategies to Produce a Winning Proposal when Stuck at the Gatekeeper

We’ve spent the last two posts looking at how you identify the real buyer of a project and then four ways you can woo the gatekeeper to talk to the buyer. Even with this information, sometimes you’re still going to get stuck talking to the gatekeeper. The thing is, that without talking to the buyer, […]

4 Questions to Figure Out If You’re Talking to the Buyer or a Gatekeeper

While it can be flattering to be asked to quote on a project, it can also be a huge waste of time. When I started freelancing, I’d send a proposal as long as I figured that the person requesting it had blood flowing through their veins. This meant losing almost every proposal I sent, because […]