Episode 10: Email Marketing Strategies For New (and Mature) Stores

Email-marketing-strategies-for-new-(and-mature)-stores

Description

In previous episodes, we have talked about why Store Builders should expand their service offerings beyond just the strategy, design, and development stages. Ultimately, your clients quantify the value of their relationship with you by the number of sales they generate through their store.

If you want to make yourself indispensable, you have to add value at multiple levels of the business and position yourself as close to revenue-generating activities as you possibly can. There aren’t many better ways to do that in the eCommerce space than to become an email marketing expert.

In this episode, we share our best advice and resources for increasing conversions and generating more sales through email marketing.

Email marketing is far from dead. Listen to this episode of The Store Builders podcast to start capitalizing on this opportunity ASAP. Click to Tweet

You’ll get actionable advice related to:

  • Why email marketing strategy and execution is an attractive service to offer
  • Some of the common implementations of email marketing in the eCommerce space
  • What tools you should research, experiment with, and become well-versed in
  • A specific case study of the dramatic difference between entry-level and advance email marketing tactics

References and Resources:

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Chris Lema

Chris Lema is our Vice President of Products at Liquid Web. A well-known blogger and public speaker, Chris has led our product teams to develop and launch our Managed WordPress and Managed WooCommerce product lines.