2016 Branding Strategies: How Cinemagraphs Increase User Engagement

If you’re looking for a way to help your clients stand out and attract/engage users, then it’s time you added cinemagraphs to your clients’ branding strategies. Cinemagraphs are static images that contain one subtle and seamless motion that have seen a lot of use in big brand advertising over the last year. Their attractive and sticky nature is what makes cinemagraphs one of the branding strategies and web design trends that we’re most excited about for 2016. While writing this article, we experimented with the format ourselves – as you can see below:

A video posted by Liquid Web Inc (@liquidwebinc) on

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Thank You and Congratulations to Our Survey Winners!

Take a Liquid Web Survey, Win a Drone
We recently sent out a survey to a random selection of customers asking for feedback on our Heroic Support®. The feedback we received was incredibly illuminating and encouraging. THANK YOU! We’re excited to use this feedback to improve and plan our future initiatives.

Willing survey respondents were also entered to win one of five DJI Phantom 3 Drones, and now it’s time to announce the winners!

(Drumroll please! ……)

  • Sharon V.
  • Brian C.
  • Eric M.
  • Earik B.
  • Dennis A.

Congratulations! And thanks, again, to each of you who participated in our survey. We will be contacting each winner personally.

Be the First to Hear About Future Contests & Surveys – Subscribe Now!

2016 is the Year of Managed WordPress Hosting.

Managed WordPress Hosting Saves Digital Agencies Time
As the old cliche goes, time is money – and we know that your time is most profitably (and enjoyably) spent on new web projects. However, new projects inevitably become completed projects and maintenance projects. This ensures that your time will forever be split between building new websites for clients and maintaining already launched ones.

Website maintenance can be extraordinarily time consuming (particularly with WordPress, which statistics say you’re probably using), especially when you factor in regular software updates, daily backups, fixing client mistakes, enhancements for speed, and content updates. So how can you successfully maintain your former clients’ websites without taking up your already limited time? The answer: Managed WordPress Hosting.
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Best Practices for Mobile Friendly Web Design

It’s this simple: ignore mobile, lose visitors. If your website doesn’t function and look professional on more than just a desktop screen, not only do you risk frustrating mobile visitors and turning them away, but Google’s recent search algorithm update means your site might not even show up in mobile search results. This makes mobile friendly web design a must for every business. Google reports that 58% of Americans accessed the Internet at least as often via a smartphone as a computer and this number keeps increasing. That’s why Google released a mobile friendly update to its search algorithm; this update will boost the ranking of sites designed for mobile, while effectively decreasing the ranking of unoptimized sites in mobile search results.

Google recently updated its search algorithm to boost the ranking of mobile friendly pages in mobile search results.

Thinking in terms of just mobile is still too limited, however. The same Google study shows that 35% of Americans are now using tablets and 32% of Americans are using at least two screens to access the Internet. In addition, a comScore report from July 2014 shows that smartphone and tablets combine to account for 60 percent of digital media time spent in the US, up from 50% the year prior. This data tells us websites need to be more than just mobile friendly; they need to be prepared to function and look professional on screens of all sizes. This isn’t exactly news to most web developers, however there are many different ways to approach mobile friendly web design. Ensure you’re using best practices for your clients is important to keep their websites modern and competitive.
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Our Three Favorite Observations from WordCamp US

If you’ve been to any of the recent WordCamp events, then you’ve probably seen a few members of our team hanging around a booth that looks like this:
Liquid Web Booth at WordCamp US - Managed WordPress Hosting
In fact, we’ve sponsored seven of the recent WordCamp events (and sent representatives to two more), including:

  • Dallas / Fort Worth, Texas
  • Tampa, Florida
  • Virginia Beach, Virginia (Hampton Roads)
  • Ann Arbor, Michgian
  • New York City, New York
  • Sacramento, California
  • Orlando, Florida
  • Saratoga Springs, New York
  • Philadelphia, Pennsylvania (WordCamp US)

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Best VPS Hosting: Liquid Web Pummels Competition in Fastest VPS Report

Cloud Spectator Report Liquid Web Best VPS Hosting
New, third-party data has been released announcing that Liquid Web has the best VPS hosting when comparing LAMP stack performance! This new performance data shows that Liquid Web’s servers once again outpace equivalent servers at Rackspace, Amazon, and DigitalOcean.
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Market Mastery: WordPress Hosting Dominates

It’s nearly impossible to work in the web development space without being aware of the immense popularity of WordPress, whether you use the platform yourself or not. It is an often trumpeted statistic that WordPress is, in fact, the most popular CMS. (We’ve even been guilty of adding to the cacophony of voices making such a claim.) However, are you aware of exactly how popular and pervasive WordPress is in the market?

WordPress Owns Over Half of CMS Market

WordPress is more than just the most popular CMS, it blows its competition out of the water! New statistics from a W3Techs survey in November 2015 highlight how WordPress has overtaken the CMS market: The WordPress platform dominates their vertical by hosting 58.7 percent of all CMS-based websites. The closest competitors are Joomla and Drupal, coming in at 6.6 percent and 5 percent of market share respectively. It’s clear to see that when clients are in the market for a CMS, WordPress is most often their choice.

WordPress Controls 58.7 Percent of CMS Market
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Website Design Questionnaire: Gather This Important Client Information Before You Begin

Website Design Questionnaire: Gather This Important Client Information Before You Begin
Designing and developing a website for a client is a big project – and one that can have a big impact on your client’s bottom line. To ensure a happy client, and encourage repeat business, it’s best to gather as much information as you can in the beginning of the process. The more information you can gather with a few web design questions, the better you’ll be able to set expectations about the pace and scope of the project. This simple – and brief! – website design questionnaire will help focus your project and make it easier to deliver a high quality and successful website to your client. Ask these seven web design questions during your next client meeting before you begin designing.
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Announcing Managed WordPress Hosting From Liquid Web! (Find Us This Weekend At WordCamp US)

Liquid Web Booth at WordCamp US - Managed WordPress Hosting
If you’re planning on attending WordCamp US this weekend, you’ll be witness to the exciting launch of our Managed WordPress Hosting product! Don’t worry if you can’t make it to Pennsylvania to celebrate with us – we’ll be happy to celebrate with you virtually! However, if you do see us there, give us a shout!
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Website Launch Checklist: Finalize These Details Before Launch

Website Launch Checklist: Finalize These Details Before Launch
Designing and building a client website is a complex process full of dozens of moving parts and pieces – details that are difficult to keep track of as the launch date approaches. A website testing checklist is an ideal way to keep track of every component of your website and prevent errors. From the early planning stages to the last parts of development and construction, there are plenty of opportunities for mistakes, big or small. Launching a website rife with typos or non-functioning links is the last thing you want. Keep your agency’s reputation up to par with our website launch checklist – complete with the most important details to test prior to your website launch date.
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