WordPress Amazon Integration: Adding WooCommerce Products

With a growing set of tools for WooCommerce available, it is now easier than ever to integrate your online store with ecommerce platforms, including Amazon.

WooCommerce & Amazon Integration: Listing Products

WooCommerce has become one of the most widely used ecommerce platforms. Over the past years, it has gained popularity as a tool to start selling products and services online by just adding it to your WordPress website. Starting your ecommerce journey has never been easier; you will find numerous WooCommerce hosting plans created by industry experts. Getting your WooCommerce store online does not require any coding knowledge. Rather, you can leverage more user-friendly set tools to create an online store that will save you time on the initial setup phase. Valuable time saved means more time available for you to focus on your customers and their needs.

Although the WooCommerce platform is fully optimized to help you with all the challenges that getting your business online may create, integration with the world’s ecommerce leaders can help you take your business on a whole new level. WordPress and WooCommerce have made it possible for your online business to reach new sales channels without having to make huge investments. 

Below, we will discuss the best practices for your WooCommerce-Amazon Integration along with the various configuration options involved.

What is the Amazon Marketplace? 

Amazon is one of the largest and most popular ecommerce websites globally, with hundreds of millions of customers. It has become even more popular during the pandemic by using just the right strategy to make the user experience more comfortable and enjoyable than ever. In addition, customers all over the world turned to online shopping to get necessities and relieve stress as sales shifted online.

WooCommerce-Amazon Integration is one of the ways you can use the online shopping trends to your advantage.

Getting Started with Amazon

Getting started with Amazon is easy and requires just two steps: getting an account and choosing a plan that works for you. Your Amazon seller journey will begin here: 

sellercentral.amazon.com

To complete the registration, you will need the following:

• Bank Account Information
• Chargeable Credit Card
• Government-Issued National ID
• Tax Information
• Phone Number

Amazon offers two selling plans, Individual and Professional. You can think of them as standard and premium. The main difference between the two is the pricing. The Individual plan costs $0.99 per sale, while sellers that use the Professional plan pay $39.99 monthly regardless of the number of items they sell. Additionally, Amazon allows you to change plans whenever you want, which is a great thing to scale the presence of your business on the platform as it grows.

Please note that the WooCommerce-Amazon Integration type we are focusing on in this article requires the Professional selling plan as it provides advanced selling tools, including access to APIs. Once you have set up your account, we can learn how to integrate your WooCommerce business with Amazon.

WooCommerce & Selling on the Amazon Marketplace

With the growing number of tools, the WooCommerce platform has made it easier than ever to integrate your online store with all the most prominent ecommerce marketplaces and platforms, including Amazon. 

How to Integrate Your WooCommerce Site with Amazon

Now that we have covered how to start selling on Amazon let’s review the three existing ways of building out your WooCommerce-Amazon Integration solution.

Method #1: Using Affiliate Links

You can add affiliate links to your WooCommerce store to invite your visitors to make purchases on Amazon. This is an excellent way to monetize your blog and it does not require much time, and effort to start.

Method #2: Making Use of Amazon’s Technology

WooCommerce provides a few different ways to use Amazon’s delivery systems to improve your logistics. The most popular extensions include WooCommerce-Amazon Fulfillment, Amazon Pay for WooCommerce, and Amazon-WooCommerce Integration. These extensions allow your customers to make use of Amazon’s technologies for payment processing and inventory management while never leaving your store. 

Method #3: Listing Your WooCommerce Store Products on Amazon 

Listing products is what we are going to focus on this is article. As we have discussed, Amazon provides a way to reach new sales channels and grow your customer base by having all your items present on both marketplaces. Of course, this way requires more time and effort to get everything running, but at the same time opens unlimited opportunities. If you have a small store with a limited selection of products, adding each item to your WooCommerce store and Amazon marketplace is not an issue. Still, if you are running a more significant ecommerce business, you will want to have the process automated as much as possible. This is where plugins and software services come into play.

Taking a Deep Dive for Method #3: Listing WooCommerce Products on Amazon

Getting your WooCommerce products listed on Amazon is achieved by establishing a robust integration between your store and the Amazon Marketplaces. Our goal is to create a real-time connection between your store and your Amazon Seller account. By having that process automated, you can manage your products from your WooCommerce store efficiently, ensuring everything is presented as expected in both marketplaces.

A few different approaches can get your WooCommerce-Amazon Integration solution up and running. We will review the features they provide and the difference between the tools involved.

Using Software Services for WooCommerce-Amazon Integration

Service #1: CedCommerce-Amazon Integration for WooCommerce

CedCommerce has developed a software service that can help you manage your store from a single dashboard while integrating it with Amazon. Here are some of the key features it provides:

• Allows you to upload as many products as you wish to your Amazon Marketplace with bulk upload features in one click.
• With the use of this service, you can quickly validate the product information according to standards set by Amazon through product data validation.
• Enables synchronization of the inventory at regular intervals between the marketplaces. Gives you access to 24/7 service technical support and free upgrades.

CedCommerce-Amazon Integration for WooCommerce has a price of $399 yearly. 

Service #2: Using LitCommerce-Channel Integration for WooCommerce

LitCommerce is a simple multi-channel selling platform that allows you to connect your WooCommerce store with any marketplace and upload your products in bulk with a single click, including Amazon. Like CedCommerce, it supports real-time synchronization to automatically update product attributes and inventory quantity to ensure consistency across all channels and avoid overselling. In addition, orders from every channel are automatically consolidated to one central store. LitCommerce has a free plan that allows for 20 listings but does not support order sync. The cost for the other plans the service provides range from $299 to $699+ yearly.

Using Standalone WordPress Plugins for WooCommerce-Amazon Integration

As we have already discussed, WordPress is a compelling platform that constantly evolves. So, it’s no surprise that there are plugins for almost everything you may need. That includes WooCommerce integration with the largest ecommerce platforms, including Amazon. Let’s review some of the existing plugins that can make WooCommerce-Amazon Integration as easy as it has never been.

Plugin #1: Multi-Channel for WooCommerce: Google, Amazon, eBay & Walmart Integration Plugin

As the name of the plugin implies, the Multi-Channel for WooCommerce: Google, Amazon, eBay & Walmart Integration plugin enables you to publish your WooCommerce products to multiple marketplaces. In addition, the plugin makes it easy to sell on Amazon, Google, Ebay, and Walmart directly from your online store. 

Driven by powerful automation, it is easy to create listings from multiple products or your entire catalog without ever leaving your WooCommerce store. The Multi-Channel for WooCommerce: Google, Amazon, eBay & Walmart Integration plugin features a real-time sync for all your connected sales channels. Changes made to products in your online store are instantly reflected on sales channels listings.

Anytime a product is sold from your website or any other sales channel, your inventory levels are updated on all channels instantly. Sales channel orders are sent to WooCommerce as part of your current order flow. In addition, tracking data is sent to all sales channels automatically.

The plugin has a 14-day free trial of integration services. Paid subscription is needed after that. Pricing ranges from $29 for small stores to $499 monthly for stores with over 3000 orders.

Plugin #2: WP-Lister Lite & WP-Lister Pro for Amazon Plugins

WP-Lister Lite & WP-Lister Pro for Amazon plugins can help you automate your WooCommerce-Amazon Integration. You will not have to enter all your product details twice. The plugins integrate your WooCommerce product catalog with your Amazon inventory, keeping your inventory in sync by automatically reducing the stock quantity on both marketplaces. The features offered by the two plugins offer are similar to those of the Multi-Channel for WooCommerce: Google, Amazon, eBay & Walmart Integration plugin we reviewed above. 

You can get the Lite version of the plugin for free, but it has fewer features compared to the Pro version. For example, the Lite version can help you list your WooCommerce products on Amazon but does not provide real-time sales synchronization across platforms. WP-Lister Pro for Amazon has a cost of $149 yearly.

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