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WordPress Guide → Vs → Migrate Blogger To WordPress
How to migrate Blogger to WordPress
Blogger is a great way to start publishing online, but as your blog grows, its limitations start to show. You’ve got fewer design options, limited plugins, and very little control over how your site behaves or ranks. That’s where WordPress comes in.
If you’re ready to take your blog to the next level, migrating to WordPress is the right move. And you don’t have to lose your SEO, followers, or hard-earned content in the process. Follow these steps to transfer your site from Blogger to WordPress safely and efficiently.
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Why move from Blogger to WordPress?
Blogger is beginner-friendly, but WordPress offers far more freedom and scalability. Here’s why most creators eventually make the switch:
- You fully own your website and data with WordPress.org.
- Thousands of themes and plugins let you customize everything.
- It’s easier to monetize, manage SEO, and scale your blog.
- WordPress powers over 40% of the web, with long-term support and community tools.
Important note: This guide is for self-hosted WordPress.org, not WordPress.com. If you’re unsure which to choose, check out WordPress.com vs WordPress.org: Understand the key differences →https://www.liquidweb.com/wordpress/vs/wordpress-com-vs-wordpress-org/
What you need before starting
Before you start the migration, make sure you have:
- A hosting plan with WordPress installed
- A domain name (new or existing)
- Access to your Blogger account and content
Optional but helpful:
- A staging site for testing
- Backup plugins or tools for added safety
Step 1: Set up WordPress on your hosting account
If you or your hosting provider haven’t already, install WordPress on your web hosting account:
- Log into your hosting dashboard (cPanel or custom).
- Use the one-click WordPress installer (Softaculous, Installatron, etc.).
- Choose your domain and follow the on-screen prompts to complete the install.
Once WordPress is live, go to Settings > Permalinks and set it to “Month and name.” This matches Blogger’s default structure (/2025/04/sample-post/), which helps with redirects and SEO.
Step 2: Export your content from Blogger
Next, grab all your content from Blogger:
- Sign in to your Blogger dashboard.
- Click Settings > Back up content.
- Click Download to save the .xml file with your posts, pages, and comments.
Keep this file safe—it’s the core of your blog’s content and structure.
Step 3: Import content into WordPress
Here’s some amazing news: WordPress includes a built-in Blogger importer plugin:
- In your WordPress dashboard, go to Tools > Import.
- Click Install Now under the “Blogger” section.
- After installing, click Run Importer.
- Upload your Blogger .xml file.
- Assign existing or new authors to the imported content.
If the file is too large or fails, consider using a plugin like Blogger Importer Extended instead.
Step 4: Move images from Blogger to WordPress
The default importer leaves your images hosted on Blogger, which slows your site and risks broken links. To fix this:
Option 1: Use “Import External Images” with WP All Import (Free + Pro)
WP All Import is a powerful import tool that supports media files via URLs. While the free version handles content, you’ll need the Pro + Media add-on to import and host external images.
Steps:
- Install WP All Import and the Pro/Media add-on.
- Upload your Blogger export file or use a CSV/XML format.
- Set it to fetch and download external images from Blogger URLs into your Media Library.
- Map image URLs to featured images or within post content.
Best for: Medium to large blogs, ecommerce stores, or users wanting precise control over imported data.
Option 2: Use the “Media Tools” feature in the Jetpack plugin
Jetpack has a Site Accelerator tool (formerly Photon) that caches and serves images from WordPress.com’s CDN—but also includes tools to help import images to your own site.
Steps:
- Install Jetpack and connect to a WordPress.com account.
- Go to Jetpack > Settings > Performance.
- Enable “Site Accelerator” (temporarily).
- Let it cache your Blogger-hosted images.
- Then, disable Site Accelerator, and Jetpack will prompt you to host images locally.
- Run the image import process.
Best for: Smaller blogs or users already planning to use Jetpack’s other features.
After import, open a few posts to confirm images display correctly.
Step 5: Set up permalinks to match Blogger URLs
Matching Blogger’s URL format helps with SEO and link integrity. In WordPress:
- Go to Settings > Permalinks.
- Select Month and name (/2025/04/sample-post/).
- Save changes.
If you used a custom structure on Blogger or labeled URLs, you’ll need to handle those cases with additional redirect rules or plugins.
Step 6: Redirect your Blogger traffic to WordPress
If you used a custom structure on Blogger or labeled URLs, you’ll need to handle those cases with additional redirect rules or plugins.
- Install the Blogger to WordPress Redirection plugin.
- Go to Tools > Blogger to WordPress Redirection and click Start Configuration.
- Authorize your Blogger account and generate the redirection code.
- Copy the provided JavaScript code.
- Go to your Blogger dashboard > Theme > Edit HTML.
- Paste the redirect code right before the </head> tag and save.
Test a few old URLs from Blogger to make sure they redirect to the correct WordPress pages.
Step 7: Redirect your RSS feed
To keep your subscribers in the loop:
- Log into Blogger > Settings.
- Scroll to Site Feed.
- In the “Post Feed Redirect URL,” paste your WordPress feed URL (e.g., https://yourdomain.com/feed/).
- Save changes.
Subscribers using RSS readers will now get content from your new site.
Step 8: Fix internal links and media URLs
If you linked to your own posts on Blogger, those links still point to the old domain. Update them to reflect your new site:
- Use the Better Search Replace plugin to update all links in one go.
- Search for blogspot.com or your old custom domain and replace it with your new WordPress domain.
- Double-check media embeds or older widgets that may not work anymore.
Step 9: Choose a theme and optimize for design
Now that your content is in place, it’s time to give your site a fresh look:
- Choose a responsive theme that fits your brand and blog style.
- Use the Customizer or a page builder to tweak layout, fonts, and colors.
- Don’t forget to set your homepage, menus, and widgets under Appearance.
Want something that looks similar to your old blog? WordPress has thousands of free and premium themes for that.
Step 10: Improve SEO and performance
To maintain or improve your rankings:
- Install an SEO plugin like All in One SEO or Yoast SEO.
- Submit your new sitemap in Google Search Console.
- Use Google Analytics to track visits and traffic sources.
- Install a caching plugin and image optimization tool to improve site speed.
Bonus tip: Set up 404 monitoring with a plugin like Redirection so you can catch any broken links after the migration.
Common issues and how to fix them
Here’s how to solve a few common problems people run into:
- Images not showing? Use WP All Import or Site Accelerator, or manually upload missing media.
- Posts missing after import? Try splitting the Blogger export file or using the Blogger Importer Extended plugin.
- Redirections failing? Make sure the Blogger theme contains the plugin-generated JavaScript.
- Duplicate content? Set Blogger posts to draft or use a noindex meta tag if the old blog still exists online.
Getting started with Blogger to WordPress migration
Migrating from Blogger to WordPress is the smartest move you can make for long-term growth and flexibility. You get more customization options, better SEO control, and full ownership of your site.
Follow the steps above to safely move your posts, images, followers, and rankings over to WordPress. With the right prep and a few free plugins, the whole process is smooth and beginner-friendly.
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Additional resources
What is WordPress? →
A complete beginner’s guide—from use cases, to basics, to how to get started
Squarespace vs. WordPress: which should you use? →
Compare WordPress and Squarespace to choose the right platform for building and managing your website.
How to integrate WordPress and Slack →
If your org uses Slack and WordPress, there are several ways you can tie them together.