Table of contents

Why notify subscribersMethod 1: Use built-in subscriber systemMethod 2: Use MailOptin Method 3: Use Notification Method 4: Notify MailchimpPrerequisiteBonusFAQsGetting startedAdditional resources

Get the industry’s fastest WordPress hosting◦ 99.99% uptime
◦ Comprehensive security
◦ 24/7 support

WordPress Guide → Post → New Subscriber Notification

How to set up new subscriber notifications for your WordPress blog

Getting a new blog subscriber feels great—until you realize they may never return if you don’t reach out. Setting up subscriber notifications ensures your readers stay connected and engaged every time you publish a new post.

Let’s walk through the easiest and most reliable ways to notify subscribers automatically using WordPress features and popular plugins.

Get fast, reliable hosting for WordPress

Power your site with the industry’s fastest, most optimized WordPress hosting

WordPress.org hosting

Why notify subscribers of new WordPress posts?

Subscriber notifications are one of the simplest ways to drive traffic and keep your blog top of mind for readers. They offer a few big benefits:

Encourage repeat visits from your audience
Deliver fresh traffic to new posts within hours of publishing
Improve SEO with early engagement
Help you build a loyal, long-term readership

Whether you’re blogging for business or fun, post notifications are essential for audience growth.

Method 1: Use Jetpack’s built-in subscriber system

If you use Jetpack on a self-hosted WordPress site, you can use the Follow Blog feature.

To manage and personalize your new post notifications:

Go to Jetpack → Settings → Discussion or Newsletter
Toggle on “Allow visitors to subscribe to your posts”
Customize the welcome email
Choose whether to send full posts or excerpts under Settings → Reading

To display a signup form, add the Subscribe block to a page, post, or widget area like the sidebar or footer.

Method 2: Use MailOptin to send new post notifications

MailOptin is a powerful plugin for email automation. It integrates with both your WordPress user base and external services like Mailchimp, making it ideal if you’re building a professional list.

Here’s how to set it up:

Install and activate MailOptin from the WordPress Plugin Directory.
Go to MailOptin → Email Automation and create a new campaign.
Select “New Post Notification” as the trigger.
Choose your recipient list—this could be your site’s subscribers or a synced Mailchimp/AWeber audience.
Customize the email subject line, header, body, and design using their visual editor.
Set the delivery timing and click Save & Activate.

MailOptin also includes conversion tools like opt-in forms, lightbox popups, and slide-ins to help you grow your list.

Method 3: Use Notification by BracketSpace for more control

If you need more control over when and how notifications are sent, try Notification by BracketSpace. It’s especially useful if you want to trigger emails based on custom conditions.

Steps to get started:

Install and activate the Notification plugin.
Go to Notifications → Add New.
Choose Trigger: Post Published.
Under Notification Type, select “Email” and customize the subject, body, and recipient (such as all users, admin, or a specific email).
Use rules to conditionally send notifications (e.g., only for a specific post category or tag).

Notification is lightweight, developer-friendly, and integrates with custom post types too.

Method 4: Notify Mailchimp subscribers about new blog posts

Already using Mailchimp? You can send blog post updates to your list using Mailchimp’s built-in RSS-to-Email feature.

Here’s how:

Install a plugin like Mailchimp for WordPress to connect your WordPress site with your Mailchimp audience.
In Mailchimp, create a new Email → Automated → Share Blog Updates campaign.
Enter your site’s RSS feed URL (usually https://yourdomain.com/feed/).
Customize the subject line, layout, and frequency (daily, weekly, etc.).
Save and activate the campaign.

Now, every time you publish a post, Mailchimp will automatically send it to your subscribers.

Prerequisite: Add a subscription popup to grow your subscriber list

Before you can notify subscribers, you need to attract them. Popups are one of the most effective tools for that.

To create one:

Install a plugin like Popup Maker or MailOptin.
Create a new popup and embed a subscription form using the plugin’s integration with your email tool or Jetpack.
Set targeting rules such as:
- Show on exit intent
- Display after 10 second
- Trigger after scrolling 50%
Customize the appearance to match your brand.
Test on mobile and desktop to make sure it works well.

Subscription popups can dramatically increase the number of people who get your post notifications.

Bonus: Send post notifications via push notifications

If you want a more modern option beyond email, try web push notifications.

OneSignal makes it easy to send push alerts when you publish a new post. These notifications show up directly in the subscriber’s browser.

Steps to set it up:

Install and activate OneSignal’s WordPress plugin.
Create a free OneSignal account and connect it to your site.
Choose which browsers and devices you want to support.
Customize your opt-in prompt, alert text, and icon.
Enable automatic push notifications for new posts.

Push notifications work great alongside email—they often get faster clicks and higher open rates.

New subscriber notification FAQs

Enable the feature in Jetpack under Settings → Discussion or Settings → Newsletter. Once turned on, new subscribers will automatically receive post updates by email.

Use a plugin like MailOptin or Popup Maker. Design the popup, choose display triggers like exit intent or scroll, and link it to your email list or Jetpack subscriptions.

Use Jetpack, MailOptin, Notification by BracketSpace, or Mailchimp’s RSS-to-Email feature. Each of these tools sends alerts automatically when you publish a new post.

Install a newsletter plugin like MailPoet or MailOptin, or connect an external service like Mailchimp. Write your newsletter content, select your audience, and send or schedule the campaign.

Next steps for setting up new subscriber notifications

Notifying your subscribers about new content helps boost traffic, build community, and keep your readers engaged. With both built-in tools and plugin options available, you can automate this process to fit your workflow.

Start by deciding whether you want to use WordPress.com/Jetpack tools or a plugin like MailOptin or Notification. From there, set up and test your notification system to make sure it delivers exactly what you want.

Ready to upgrade your WordPress experience? Professional hosting improves speeds, security, and reliability for a website and a brand that people find engaging and trustworthy.

Don’t want to deal with server management and maintenance? Our fully managed hosting for WordPress is the best in the industry. Our team are not only server IT experts, but WordPress hosting experts as well. Your server couldn’t be in better hands.

Click through below to explore all of our hosting for WordPress options, or chat with a WordPress expert right now to get answers and advice.