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Use the Twitter blockUse a custom HTML blockWhat about Classic EditorPluginsTroubleshootingStyle embedded tweetsFAQsGetting startedAdditional resources
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WordPress Guide → Post → Embed Twitter Thread

How to embed an X (Twitter) thread in WordPress posts

man finds twitter thread to embed in wp

Want to showcase insights, reactions, or commentary from Twitter right in your WordPress blog post? Embedding a Twitter thread is a fast, effective way to do it—no screenshots or coding skills required.

Let’s walk through the easiest ways to embed a thread using the WordPress block editor, HTML, or a plugin.

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Use the Twitter block in the Gutenberg editor

If you’re using the WordPress block editor (Gutenberg), embedding an X thread is a built-in feature.

Steps:

  1. Open your post or page in the WordPress editor.
  2. Click the + icon to add a block and search for “Twitter.”
  3. Go to Twitter, copy the URL of the first tweet in the thread.
  4. Paste it into the Twitter block.
  5. Click Embed.
  6. Drag the block to wherever you want the tweet to appear.

Note: Twitter will sometimes auto-expand the rest of the thread beneath the first tweet, but this doesn’t always happen—especially if the thread is long. You may need to embed multiple tweets one by one.

Embed with a custom HTML block

For users who prefer more styling flexibility, or for threads that won’t expand automatically, use Twitter’s embed code.

Steps:

  • On Twitter, click the Share icon under the first tweet in the thread.
  • Choose Embed Tweet to open Twitter Publish.
  • Copy the HTML code that appears.
  • In WordPress, add a Custom HTML block where you want the tweet to appear.
  • Paste the code and preview the post to check placement and formatting.

Use a plugin to embed Twitter threads or feeds

If you’re embedding Twitter content regularly or want extra features like styling options, auto-refreshing, or hashtag filters, a plugin is your best bet.

Recommended plugins:

  • Smash Balloon Twitter Feed – Easy setup, loads fast, and lets you display timelines, hashtags, or threads.
  • Juicer – Curate and embed Twitter threads from multiple users with moderation tools.
  • EmbedPress – Supports tweets, threads, and dozens of other content types.

General steps:

  1. Install your chosen plugin from Plugins > Add New in your WordPress dashboard.
  2. Authenticate with Twitter if needed.
  3. Select how you want threads or feeds to display.
  4. Use the plugin’s block, widget, or shortcode to place the feed or thread anywhere on your post or site.

Troubleshooting embedded Twitter threads

Running into issues? These are the most common problems and how to fix them.

  • Thread doesn’t expand: Twitter only auto-expands certain thread formats. Embed each tweet manually using the Twitter or HTML block.
  • “Sorry, this content could not be embedded”: Make sure the tweet is public and not deleted. Double-check the URL.
  • Plugin doesn’t show the feed: Confirm your Twitter credentials are correct, refresh plugin cache, or check for plugin conflicts.

How to style embedded tweets with custom CSS

Want embedded tweets to match your site’s branding? You can customize how they appear with a bit of CSS.

Example:

blockquote.twitter-tweet {
  max-width: 600px;
  margin: 30px auto;
  border-left: 4px solid #1DA1F2;
  padding-left: 15px;
  font-family: Arial, sans-serif;
}

Where to add it:

  • Go to Appearance > Customize > Additional CSS, or
  • Use a plugin like Simple Custom CSS or WPCode to add the styles without touching theme files.

These changes let you keep your design consistent and polished.

Why embed a Twitter thread in a WordPress post?

Embedding a Twitter thread brings your content to life with real-time updates, expert commentary, or user-generated insights. Threads often include valuable context that’s hard to replicate, especially during events or breaking news.

It also boosts engagement—readers are more likely to interact with the thread, follow the original poster, or continue the conversation on Twitter. And since embedded tweets are interactive, they add more credibility than screenshots or plain text quotes.

Twitter embed FAQs

The 4-1-1 rule suggests sharing four helpful or informative tweets for every one promotional tweet and one personal or conversational tweet. This approach keeps your feed valuable and engaging without overwhelming followers with self-promotion. It works especially well for brands and creators building long-term audience trust.

You can embed a Threads thread on WordPress by pasting the URL of a post from Threads directly into the block editor. WordPress will automatically convert the link into an embed if your theme supports oEmbed. If the embed does not render, use a Custom HTML block and paste the embed code provided by Threads instead.

Twitter does not allow threads to publish simultaneously as a single action in the native interface. Threads must be posted one tweet at a time, even when drafted together. Third-party social scheduling tools can publish threads sequentially on your behalf, but they still post as individual tweets.

Embedding is usually better because it keeps users on your site while showing live engagement like replies and likes. Links send visitors away from your content and break the reading flow. Embeds work best for context and credibility, while links suit cases where performance or privacy matters.

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