Table of contents

Why use QR codes in WordPress?Best pluginsHow to generate a QR codeBest practicesUnique waysFAQsGetting startedAdditional resources

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WordPress Guide → Plugins → QR Code

WordPress QR Code Generator: Plugins, Steps, and Best Practices

QR codes aren’t just for menus anymore. Whether you want to boost mobile engagement, drive traffic from print materials, or simplify link sharing, WordPress makes it easy to embed QR codes directly into your content.

Let’s look at the best tools, how to generate and embed your own codes, and smart ways to use them effectively on your site.

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Why use QR codes in WordPress?

QR codes connect offline and online worlds with a single scan. Here’s why they’re useful:

Boost mobile usability. Send users directly to landing pages, checkout forms, or downloads without typing a URL.
Bridge print and digital. Great for flyers, brochures, receipts, and packaging.
Simplify event workflows. Use for digital RSVPs, check-ins, or ticket validation.
Track marketing campaigns. Pair with Bitly or UTM links to measure scan performance.

They’re fast, scannable, and surprisingly easy to add with the right plugin.

Best WordPress QR code generator plugins

All plugins listed here are free, well-rated, and actively maintained.

1. Kaya QR Code Generator

Kaya QR Code Generator adds a straightforward QR code generator right into your WordPress dashboard. You can create codes for URLs, contact details, phone numbers, and even raw text. It includes both a Gutenberg block and a shortcode, making it flexible for all site types.

Features

Gutenberg block and shortcode support
Custom color and size controls
vCard and Wi-Fi QR code support
Easy shortcode placement anywhere on your site

Best for: Site owners who want simple, customizable QR codes for pages, contact info, or email links

Starting at: Free

2. QR Code Generator Widget

This plugin creates on-the-fly QR codes that display in your sidebar or widget areas. It’s ideal for promoting blog posts, offers, or location links to mobile users.

Features

QR code widget for sidebar or footer
Real-time QR generation from any URL
Shortcode and template tag support
Adjustable dimensions and error correction

Best for: Displaying QR codes dynamically in widgets or reusable areas

Starting at: Free

3. EmbedPress

While known for embedding media and documents, EmbedPress also supports QR code generation when paired with Bitly. It automatically creates a QR code for each link, which you can embed in your post with a single block.

Features

Automatic QR codes for Bitly-shortened links
Easy to embed with the EmbedPress block
Built-in preview before publishing
Works with over 100+ content sources

Best for: Users already using Bitly links or looking for embedded media + QR functionality

Starting at:Free (Bitly analytics optional with paid Bitly account)

How to generate a QR code in WordPress (step-by-step)

Using Kaya QR Code Generator as an example, here’s how to embed your first QR code in minutes:

1. Install and activate the plugin

Go to your WordPress dashboard → Plugins → Add New → search “Kaya QR Code Generator” → Install → Activate.

2. Create a new QR code

After activation, head to Tools → Kaya QR Code Generator. Enter the content you want to encode—like a URL, email address, or plain text.

3. Customize your code

You can adjust size, margin, and foreground/background colors. Keep contrast high for scanability.

4. Copy the shortcode or use the block

The plugin gives you a shortcode to paste into posts, pages, or widgets. Or add the “QR Code” block in the Gutenberg editor.

5. Test it on multiple devices

Always scan your code with at least two mobile apps to verify it works before printing or publishing.

Best practices for using QR codes in WordPress

Done right, QR codes are a convenience. Done wrong, they frustrate users. Keep these tips in mind:

Use strong contrast. Black on white is the most scannable. Avoid busy backgrounds.
Keep the size reasonable. For print, at least 1×1 inch. For web, 150px+ is usually good.
Don’t embed sensitive data. Use QR codes to link to public content, not private login pages.
Add context. Tell users what they’ll get when they scan (e.g., “Scan to download menu”).
Use tracking URLs. Shorten links with UTM parameters or Bitly to monitor engagement.

Unique ways to use QR codes on your site

Want to go beyond the basics? Try these lesser-known use cases:

Add QR codes to your contact page. Link to your vCard, a WhatsApp chat, or a pre-filled email message.
Use QR codes for event check-ins. Combine with forms or QR-scanning apps to track attendance.
Link to an audio guide or podcast episode. Especially useful for tourism, education, or gallery sites.
Print QR codes on shipping inserts. Direct customers to support, upsells, or loyalty programs.
Gate exclusive content. Share a code during a livestream or in-person event that links to a special post.

WordPress QR code generator FAQs

No, WordPress doesn’t have a built-in QR code tool. You’ll need to install a plugin like Kaya QR Code Generator or QR Code Generator Widget to add this feature.

The QR Code Composer plugin lets you generate and customize QR codes directly within WordPress using a shortcode or Gutenberg block. It supports a variety of QR types—URLs, emails, phone numbers, Wi-Fi, and vCards—with options for color, size, and error correction.

Yes. Most WordPress QR code plugins are free. Kaya QR Code Generator, EmbedPress, and QR Code Generator Widget all offer full functionality without needing a paid upgrade.

QR codes and barcodes are different. For barcode generation, try plugins like Barcode Generator or WooCommerce Order Barcodes. These are often used for inventory or shipping.

Next steps for WordPress QR code generators

QR codes make your WordPress site more interactive and mobile-friendly, helping you reach users wherever they are. They’re also fast to set up—especially with the right plugin.

Start with a free QR code plugin that matches your goal (like contact sharing, event use, or product linking), and test your codes before putting them in the wild.

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