Table of contents
Why combine Shopify and WordPress?How it worksChoosing the right Shopify plan for integrationStep-by-step: How to add Shopify Buy Buttons to WordPressUsing a Shopify-optimized WordPress themeManaging SEO and product visibility across both platformsPros and consCreating a hybrid content + commerce strategyGetting StartedAdditional Resources
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WordPress Guide → Monetize → Shopify

Shopify for WordPress: A complete integration guide

Love WordPress but wish it had a better ecommerce engine? That’s where Shopify comes in. You can integrate Shopify into your WordPress site without giving up your theme, plugins, or blog—and without paying for a full Shopify storefront.

Let’s walk through how Shopify + WordPress works, which tools you’ll need, and how to embed your first product step-by-step.

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Why combine Shopify and WordPress?

WordPress is the most popular website platform for a reason—it’s flexible, customizable, and ideal for content-driven sites like blogs, portfolios, and business websites. 

Shopify, on the other hand, is known for streamlining ecommerce. It offers a fully managed solution for handling products, payments, and secure checkout flows.

Combining the two lets you take full advantage of each platform’s strengths:

  • WordPress gives you complete control over design, content, SEO, and plugins.
  • Shopify handles the ecommerce side—inventory, checkout, payments, and order management—so you don’t have to configure those systems from scratch.
  • Together, they create a streamlined setup that’s especially helpful for creators, service providers, or bloggers who want to start selling without rebuilding their whole site.

This integration works well whether you’re launching a new product line or just want to add a few Buy Now buttons to your most popular posts.

How Shopify + WordPress integration works

When you integrate Shopify into WordPress, your actual product pages and checkouts are hosted by Shopify. You don’t migrate your whole site. You simply embed Shopify “Buy Buttons” into your WordPress posts, pages, or widgets.

Here’s how the integration works:

  1. You manage your product inventory, pricing, and orders inside Shopify.
  2. Shopify generates an embeddable “Buy Button” using HTML and JavaScript.
  3. You paste that embed code into WordPress, wherever you want the product to appear.
  4. Customers click the button, add to cart, and check out through Shopify’s secure checkout flow.

This method is powered by Shopify’s Lite plan, which is low-cost and designed specifically for embedding products into other websites.

Choosing the right Shopify plan for integration

To integrate Shopify with WordPress, you only need the Shopify Lite plan, which costs $5/month.

What’s included in Shopify Lite:

  • The Buy Button sales channel
  • Inventory and order management
  • Embeddable product and collection widgets
  • Full Shopify checkout on your site
  • Access to Shopify’s mobile app and POS (optional)

When to upgrade to Basic or higher:

You only need the Basic Shopify plan ($39/month) or higher if you want:

  • A full Shopify website with theme and navigation
  • Advanced sales channels (like Facebook Shops or Amazon)
  • Multi-user accounts or deeper reporting

For WordPress users who want to keep their current site, Shopify Lite is enough.

Step-by-step: How to add Shopify Buy Buttons to WordPress

Ready to start selling? Here’s exactly how to embed Shopify Buy Buttons into your WordPress site.

Step 1: Create a product in Shopify

  1. Log into your Shopify dashboard.
  2. Click Products > Add product.
  3. Fill out the product title, description, pricing, images, and inventory.
  4. Make sure to set the product status to Active and click Save.

Your product must be active for the Buy Button to work.

Step 2: Enable the Buy Button sales channel

  1. In your Shopify admin, go to Settings > Apps and sales channels.
  2. Click Shopify App Store and search for “Buy Button.”
  3. Click Add app and install the Buy Button channel.
  4. Once installed, it will show up in your left-hand menu as “Buy Button.”

This lets you generate the embed code for your WordPress site.

Step 3: Generate your Buy Button

  1. Click on Buy Button > Create a Buy Button.
  2. Choose either Product (single item) or Collection (multiple items).
  3. Select the product you want to embed.
  4. Customize your button’s style, layout, and cart behavior.
  5. Click Next, then Copy code.

This code is what you’ll paste into WordPress.

Step 4: Add the Buy Button code to WordPress

There are a few ways to add the code to your WordPress site:

Option A: Add to a post or page

  1. Go to your WordPress dashboard.
  2. Click Pages or Posts and choose the one you want.
  3. In the Gutenberg editor, click the + icon to add a new block.
  4. Choose the Custom HTML block.
  5. Paste the Shopify code you copied.
  6. Click Preview to see how it looks, then Update or Publish.

Option B: Add to a widget or sidebar

  1. Go to Appearance > Widgets.
  2. Choose a widget area (like Sidebar or Footer).
  3. Add a Custom HTML widget.
  4. Paste the code and save.

This lets you show products site-wide or in specific areas like the sidebar.

Using a Shopify-optimized WordPress theme

While Shopify’s Buy Button works on any WordPress theme, some themes make the integration smoother:

  • Look for themes with wide content areas and clean typography.
  • Choose themes that support full-width Custom HTML blocks.
  • Prioritize mobile-friendly and performance-optimized designs.

Some popular themes that pair well with Shopify integration:

  • Astra: Lightweight and flexible with lots of layout options.
  • GeneratePress: Performance-focused and easy to customize.
  • Kadence: Modern design with built-in ecommerce support.

These themes let you showcase products beautifully while keeping fast load times and SEO best practices.

Managing SEO and product visibility across both platforms

Because the Shopify Buy Button loads products via JavaScript, Google won’t index your embedded products the same way it does native WordPress content.

To optimize SEO:

  • Use WordPress to create content-rich landing pages with product descriptions, images, and benefits.
  • Place Shopify Buy Buttons inside that content so visitors can easily purchase.
  • Avoid duplicating product content on Shopify’s myshopify.com domain—use canonical tags or noindex settings in Shopify.
  • Don’t expect Shopify product pages to rank on their own. Focus your SEO strategy around WordPress pages and blog posts.

Pros and cons of Shopify + WordPress integration

Here’s a breakdown to help you decide if this integration is right for you.

Pros

  • Quick setup: No need to build a full Shopify store.
  • Secure checkout: Shopify handles payments, taxes, and PCI compliance.
  • Lower cost: Shopify Lite is just $5/month.
  • Great for content-first sites: Perfect for bloggers, creators, or service providers selling a few products.

Cons

  • Split platform management: You’ll juggle two dashboards.
  • Limited customization: Checkout appearance is controlled by Shopify.
  • Non-native SEO: Embedded products aren’t directly crawlable.

Creating a hybrid content + commerce strategy

Many successful websites now use a hybrid model: create value-rich content on WordPress and embed ecommerce directly inside that content.

How to build your hybrid strategy:

  1. Write high-quality blog posts or tutorials on topics your audience cares about.
  2. Embed Shopify Buy Buttons for related products directly in those posts.
  3. Create standalone WordPress pages for featured product collections or launches.
  4. Use Google Analytics and Shopify Analytics together to track which content drives the most sales.

This model is ideal for:

  • Bloggers and influencers monetizing content with merch or digital products.
  • Course creators selling premium material.
  • SaaS companies offering branded gear.
  • Nonprofits selling tickets, swag, or event entries.

Additional resources

Monetize your WordPress site →

Three strategies to help you earn some income from the site you’ve worked so hard on

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Learn how to add a tracking pixel to your WordPress website to monitor user activity and improve marketing performance.





WordPress conversion tracking →

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