5 WordPress ecommerce website examples

Websites using WordPress: Why big brands like it

WordPress runs nearly half of the websites on the internet. What makes the content management system so popular? As an open source ecommerce platform, WordPress offers benefits and flexibility that proprietary website builders and ecommerce platforms cannot.

Benefits of using WordPress include:

• Cost. WordPress is free. You only pay for WordPress hosting and any premium themes or plugins. Proprietary web platforms often require annual or monthly subscriptions. They also limit the number of visitors, transactions, or user accounts.
• Ease of Use. WordPress is easy and fast to set up, especially if you purchase a managed WordPress hosting package. The learning curve for WordPress isn’t too steep either. Most people can figure out how to update a WordPress site with minimal training.
• Control. With WordPress, you maintain complete control and ownership of your data.
• Customization. When it comes to open source vs. proprietary solutions, open source lets enterprises can modify the code as needed. Being open source, WordPress is infinitely customizable. Even if you’re uncomfortable with modifying the core WordPress code, you can still customize your site with plugins.
• Themes and Plugin Options. Because of WordPress’s popularity, the platform has one of the largest markets for premium themes and plugins. With so many choices, WordPress users don’t have any problems picking the perfect theme or finding a plugin to activate a certain feature or complete an integration.
• Community. WordPress has a robust and active user community. User communities help companies in two ways. First, when troubleshooting an issue, you can find a solution on a support forum or YouTube channel. Many developers and agencies create quality content and tutorials to help you learn how to use WordPress. You can also find tutorials from the Nexcess team on this blog, including how to set up a WordPress store. Second, an active community helps with recruiting. The larger a platform’s user base, the easier it is to find and hire developers.
• Scalability. WordPress and WooCommerce offer limitless possibilities. Assuming you have quality hosting and plugins, you shouldn’t experience problems with scaling WooCommerce for enterprise-level sales volumes.

Top 5 big brand WordPress ecommerce website examples

WordPress’ versatile platform powers everything from food blogs to major news sites. Here are five WordPress ecommerce website examples from big brands. Each of these WordPress ecommerce site examples uses the WooCommerce plugin. WooCommerce enables businesses to add ecommerce functionality to any WordPress site.

1. Dr. Scholl’s

People around the world recognize this iconic foot care brand. For more than 100 years, Dr. Scholl’s has provided shoe inserts and other treatments. The brand added an ecommerce function to their existing WordPress website with the help of WooCommerce. As you’ll see in this WordPress store example, customers can easily find and purchase the best products to help alleviate their problems.

2. Nalgene

Originally developed for plastic pipette jars for science labs, Nalgene quickly grew into one of the most popular outdoor brands. Their BPA-free water bottles continue to increase in popularity as consumers look for more sustainable and eco-friendly products. Nalgene’s website using WordPress lets buyers view their wide selection of products and even customize bottles.

3. Airstream

Next up on our list of WordPress ecommerce site examples is Airstream. Best known for their shiny aluminum travel trailers, Airstream also sells campsites and other accessories directly through their website. So while you’ll still need to go into a dealership to buy an RV, their WordPress-powered site offers a selection of camping gear, T-shirts, and home goods for the inside of your trailer.

4. JOCO

Like Nalgene, JOCO cups and containers increased in popularity as consumers looked for environmentally friendly options. JOCO products contain no plastic and come in various colors. Their clean and easy WordPress site lets customers preview all the different options.

5. Wienerschnitzel

Like Nalgene, JOCO cups and containers increased in popularity as consumers looked for environmentally friendly options. JOCO products contain no plastic and come in various colors. Their clean and easy WordPress site lets customers preview all the different options.

You will find that some types of widgets are better off placed in the sidebar for your visitors to notice them easily, while others can be placed in the footer, such as a social media feed.