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Magento Guide → Cart → Abandoned Cart
Best abandoned cart email solutions for Magento 2
Most customers who add products to a cart never actually finish the purchase. In fact, the global average cart abandonment rate is over 70%. For Magento 2 store owners, that’s a huge chunk of lost revenue.
But here’s the good news: abandoned cart emails can bring many of those customers back. With the right setup, you can automatically remind shoppers about their incomplete orders—often with a personal touch or discount to nudge them toward checkout.
Let’s walk through the best options, how these emails work, and how to start using them in your Magento 2 store.
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Why abandoned cart emails matter in Magento 2
Cart abandonment happens for all sorts of reasons: a customer gets distracted, finds a better price, or just needs more time to think. Whatever the cause, abandoned cart emails help bring those customers back to finish what they started.
These reminder emails typically show:
- The customer’s name (if known)
- The product(s) left in the cart
- A personalized message
- A call-to-action like “Return to Cart”
- Optional discount codes or incentives
Magento 2 doesn’t send these emails on its own by default, but it supports the features you need to build or install this functionality.
Core options for abandoned cart emails in Magento 2
Magento 2 gives you the technical foundation to send abandoned cart emails, but you’ll need to either build out this feature or use a third-party extension.
Built-in capabilities
Magento 2 Open Source tracks cart activity and customer sessions, and it stores abandoned carts as “quotes.” These quotes are useful for extensions or developers who want to trigger emails based on specific conditions (like when a quote hasn’t been converted into an order after a certain time).
Magento Commerce (the paid version) offers more built-in automation tools like Email Reminders, but most store owners rely on extensions for the full abandoned cart recovery experience.
Third-party extensions
The easiest way to add abandoned cart emails to Magento 2 is with an extension from the Magento Marketplace. These add-on modules do the heavy lifting:
- Detecting when a cart is abandoned
- Personalizing email content
- Triggering emails automatically
- Logging email performance
Most of them also include templates, timing controls, and discount features to help you boost conversions.
How abandoned cart email solutions work
Once you install an abandoned cart extension, here’s what typically happens in the background:
Tracking shopper behavior
The extension watches for visitors who add items to their cart and then leave the site without completing checkout. It tracks both logged-in customers and, in some cases, guests using cookies.
Triggering emails on a schedule
You can decide how soon to send the first reminder—common delays are 1 hour, 6 hours, or 24 hours. Some extensions let you create a full email series, like:
- Email 1: “You left something behind” (1 hour later)
- Email 2: “Still thinking it over?” (24 hours later)
- Email 3: “Here’s 10% off your order” (48 hours later)
Personalizing each email
Emails can be personalized with the customer’s name, the exact items in their cart, total price, and even product images. Many tools let you use dynamic variables like {{customer_name}} or {{cart_items}}.
Measuring performance
Extensions usually include reports to show how many emails were opened, clicked, or led to a purchase, so you can improve your strategy over time.
Top abandoned cart email extensions for Magento 2
There are several high-quality Magento 2 extensions built specifically for abandoned cart recovery. Here are some of the most popular and beginner-friendly options.
1. Mageplaza Abandoned Cart Email
Mageplaza’s Abandoned Cart Email extension offers a powerful and flexible extension designed for both small and large Magento stores. It supports emails and SMS reminders, which makes it great for mobile-first audiences.
Features:
- Drag-and-drop email builder
- SMS integration via Twilio
- Auto-apply coupon codes
- Google Analytics tracking
- Unsubscribe and blacklist controls
Best for: Stores that want omnichannel reminders
Starting at: $149
2. Webkul Abandoned Cart
Webkul’s Abandoned Cart solution offers email and SMS reminders with easy setup and clear timing controls. It also includes a cart “blacklist” so you don’t send emails to specific users or carts.
Features:
- Manual or auto email triggers
- SMS notifications
- Exclude specific users or products
- Admin notifications when carts are recovered
Best for: Stores that need custom rule sets
Starting at: $99
3. MageDelight Abandoned Cart Email
Abandoned Cart Email by MageDelight makes it simple to send reminder emails with built-in coupon generation, reporting, and GDPR-compliant opt-out controls.
Features:
- Template editor and preview mode
- Discount rules and one-click cart restore
- Email analytics
- Guest cart tracking
Best for: Stores wanting a fast, easy setup
Starting at: $99
4. Aheadworks Abandoned Cart Email
Aheadworks’ Abandoned Cart Email extension offers a user-friendly module with built-in email templates, recovery links, and analytics. You can create multiple templates and use conditional rules.
Features:
- Visual template editor
- “Restore Cart” links
- Custom email series
- Built-in reporting
Best for: Stores focused on professional, branded emails
Starting at: $199
5. Amasty Abandoned Cart Email
Amasty’s Abandoned Cart Email tool provides a full-featured extension with smart targeting, auto-discounting, and reports that track conversions over time.
Features:
- Customer group targeting
- Auto-generate unique coupons
- Schedule multiple reminders
- GDPR-friendly email settings
Best for: Larger Magento stores with complex campaigns
Starting at: $149
Setting up abandoned cart emails in Magento 2
Here’s how to get started with one of the extensions above. The steps are generally the same no matter which one you choose.
- Purchase and install the extension. Go to the Magento Marketplace or the vendor’s website and follow their installation instructions. Most offer composer packages or downloadable ZIP files.
- Enable the module and verify configuration. Log in to your Magento Admin Panel and go to Stores > Configuration. You’ll usually see a new section like “Abandoned Cart” or “Follow Up Emails” where you can enable and configure settings.
- Customize your email templates. Write a subject line and message. Use merge tags like {{customer_name}} and {{cart_items}} to personalize. Add a clear call-to-action button that links back to the user’s cart.
- Choose your email timing. Decide when to send your emails (e.g., 1 hour after abandonment) and how many reminders to include in a sequence.
- Set up optional discounts. Many tools let you generate and apply coupon codes automatically. This can boost conversions, but use it selectively to protect your margins.
- Preview and test your emails. Send test emails to yourself before going live. Check formatting, links, and personalization variables.
- Go live and monitor results. Enable the campaign and start tracking opens, clicks, and recovery conversions. Adjust timing or content as needed.
Benefits of using abandoned cart emails
Adding abandoned cart recovery to your Magento store can drive major results:
- Recover lost sales: Win back customers who forgot or delayed their purchase.
- Improve conversion rates: Turn more browsers into buyers with follow-up nudges.
- Save time: Automate your reminder process with no manual work.
- Build trust: Personal, timely emails show customers you care.
- Measure performance: Learn which messages or discounts convert best.
Common mistakes to avoid with abandoned cart emails
Even with the right tool, it’s easy to make mistakes that hurt your recovery rates. Here’s what to watch out for:
- Sending too many emails: Don’t overwhelm customers. Stick to 1–3 reminders.
- Poor mobile formatting: Most users open emails on phones. Use responsive designs.
- Generic content: Always include the actual products left in the cart and use the customer’s name if available.
- No testing: If you don’t preview your emails, formatting issues can break the experience.
- Ignoring consent rules: Always give users a way to unsubscribe. Respect privacy laws in your region.
FAQ: Magento 2 abandoned cart emails
Next steps for choosing an abandoned cart email solution
Abandoned cart emails are one of the easiest ways to boost revenue in your Magento 2 store. With the right extension, setup, and strategy, you can automatically reconnect with customers and recover orders you might have otherwise lost.
To get started, choose one of the extensions above based on your needs—whether that’s ease of use, advanced targeting, or multichannel reminders. Then focus on creating helpful, timely emails that make it easy for customers to return and complete their purchase.
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Additional resources
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