Table of contents

What are admin email notifications?Common eventsHow to enable and configureHow to set up new orderHow to configureHow to send admin alertsHow to customize templatesRecommended extensionsFAQsHow to get started

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Magento Guide → Admin → Email Notifications

Magento 2 admin email notifications: a beginner’s guide

Magento 2 doesn’t just power your storefront—it also makes life easier behind the scenes. With built-in admin email notifications, you can get real-time alerts for important store activity like new orders, customer registrations, or low stock.

Let’s walk through how these alerts work, how to configure them, and what extensions can make your setup even better.

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What are Magento 2 admin email notifications?

Admin email notifications are automatic emails sent to store administrators when key events happen in the store. Instead of checking the Magento admin panel constantly, you’ll get an email whenever something important occurs.

These notifications help you:

Stay informed about daily operations
React faster to customer actions
Monitor store performance and inventory
Improve customer service by acting on alerts immediately

Magento 2 includes native support for some notification types and offers more through free and paid extensions.

Common events that trigger admin notifications

Here are the most common triggers for admin email notifications in Magento 2:

New Order: Sends an email when a customer places an order. Useful for both admin and fulfillment teams.
Low Stock: Notifies you when product inventory drops below a certain threshold.
New Customer Registration: Alerts you when someone creates an account on your store.
Order Status Changes: Lets you know when an order moves from “Processing” to “Complete” or other statuses.
New Product Review: Sends an alert when a customer submits a review.
New Wishlist: Optional, but some stores track when customers add items to wishlists.
Newsletter Subscriptions/Unsubscriptions: Alerts when someone signs up for or leaves your newsletter list.
Cache Disabled: Security or performance alert when the Magento cache is turned off.

Some of these are built into Magento. Others require configuration or a third-party extension to enable.

How to enable and configure admin email notifications

Magento 2 doesn’t have a single dashboard for all admin notifications. Instead, most notification types are managed in separate areas of the configuration. But there is a general setup pattern.

Here’s how to get started:

Log into your Magento Admin Panel. Go to your backend URL (e.g., yourstore.com/admin) and log in with administrator credentials.
Set up sender email addresses. Go to Stores > Configuration > General > Store Email Addresses. Assign real email addresses to different identities like “General Contact” or “Sales Representative.” These identities can be used later as notification senders.
Add recipient email addresses. Most notification settings let you define where admin copies should go. Look for fields like Send Order Email Copy To and enter one or more comma-separated emails.
Customize templates (optional). Use Marketing > Email Templates to load default templates, tweak the message content, and assign them to your event triggers.

How to set up new order email notifications for admin

Magento 2 can email admins when a customer places an order. This is useful for order processing teams, small business owners, or anyone managing fulfillment.

Go to Stores > Configuration > Sales > Sales Emails
Expand the Order section
Set Enabled to Yes
Choose the sender (e.g., “Sales Representative”)
In Send Order Email Copy To, enter one or more admin email addresses
Choose the Copy Method:
- Bcc: Sends one email to the customer, with admin addresses blind copied
- Separate Email: Sends one email to the customer and a different one to admins
Save Config and clear your Magento cache

Now your admins will get an email every time someone places an order.

How to configure low stock alerts

Magento can notify you when a product’s quantity dips below a certain number, so you can restock before you run out.

Go to Stores > Configuration > Catalog > Inventory
Expand the Product Stock Options section
Set Notify for Quantity Below to the threshold you want (e.g., 5)
Expand Product Alerts and enable Allow Alert When Product Comes Back in Stock
Under Email Sender, select who the alert should come from
Under Alert Email, enter your admin email(s)
Save Config and clear cache

How to send admin alerts for new customer registrations

Magento 2 doesn’t include admin email alerts for new customer signups out of the box. To enable this functionality, you’ll need to install a free extension like the Magefan Admin Email Notifications.

This extension supports alerts for events like:

New customer registration
New product review
Cache being disabled
Low stock warnings

How to install Magefan Admin Email Notifications

You can install the extension via Composer:

composer require magefan/module-admin-notifications
php bin/magento module:enable

Magefan_AdminNotifications

php bin/magento setup:upgrade

php bin/magento cache:flush

After installation, follow these steps to enable notifications:

In the admin panel, go to Stores > Configuration > Magefan Extensions > Admin Email Notifications
Set Enable Module to Yes
Choose your Sender Email and Recipient Email(s)
Under Notifications, enable New Customer Registered
You can also enable additional alerts like New Review Added or Cache Disabled
Save Config and flush the cache

How to customize templates and recipient emails

Customizing admin notification emails helps make them more informative and branded.

Go to Marketing > Email Templates
Click Add New Template
Under Template, choose a default (e.g., “New Order” or “Customer Registered”)
Click Load Template
Edit the subject, content, and insert dynamic variables like:
- {{var order.increment_id}}
- {{var customer.name}}
- {{var product.name}}
Save the new template
Go to the corresponding configuration section (like Sales Emails) and assign your custom template

You can now send professional-looking admin alerts tailored to your needs.

Recommended extensions for admin alerts

Extension	Key Features	Best For
Magefan Admin Email Notifications	Free extension for new customer alerts, new reviews, cache status, and low stock. Easy setup with custom email templates and recipient control.	Core admin alerts without extra cost
Amasty Admin Actions Log	Tracks all backend activity, including logins, changes, and deletions. Sends alerts for suspicious behavior or access events.	Security-focused admin teams
Mageplaza SMTP	Ensures all outgoing emails are delivered reliably using third-party SMTP services like Gmail or SendGrid. Tracks email logs and errors.	Making sure admin alerts don’t get lost

If you want to go beyond built-in notifications, these Magento 2 extensions can help you monitor backend activity, improve email reliability, and get alerted on key store events that Magento doesn’t support by default.

php bin/magento setup:di:compile

php bin/magento setup:static-content:deploy -f

This ensures that the admin panel can load all required CSS and JavaScript assets.

Magento 2 admin email FAQ

Go to Stores > Configuration > General > Store Email Addresses. Assign a real email to the General Contact identity. You can then use this identity as the sender in various email configuration areas, like order alerts or contact form messages.

Magento’s contact form doesn’t automatically notify admins unless configured. To enable it:

Go to Stores > Configuration > Contacts
Expand Email Options
Set Send Emails To with the admin email address you want to receive messages
Save and test the form

You can also use an SMTP plugin like WP Mail SMTP (if running WordPress on the same server) or a Magento-compatible SMTP module to ensure delivery tracking.

Magento supports back-in-stock alerts for customers but not for admins by default. To enable admin alerts, use an extension like Magento 2 Out of Stock Notification by Mageplaza. After installation:

Configure alert settings in Stores > Configuration > Mageplaza Extensions
Set admin email as the recipient for restock alerts
Magento will email you when an out-of-stock item is available again

This feature isn’t built in. You’ll need to use an extension like Mageplaza Admin Email Notifications or create a custom module that listens to the customer_register_success event and sends an email to a defined address.

Next steps for Magento 2 admin email notifications

Admin notifications help you stay on top of your Magento store’s most important events—without babysitting the backend. From new orders to low stock alerts, a few minutes of setup can make store management much smoother.

Start with the built-in options and layer on extensions for anything Magento doesn’t cover natively.

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