Did you know that offering free products or downloads can be a great way to increase your growing business? It might seem counter intuitive at first, but a great free offering can help get your name out there. It creates an opportunity for new customers to get to know you, and sing your praises, and then tell others about your products.
If I offer free products on my store, how do I remove unnecessary fields to make the checkout easier for those customers?
It’s not unusual for store owners to use tiered offerings, starting with no-cost, high value options, and then building on those options with premium products. Maybe you provide PDF instructional content, patterns and blueprints, or eBooks. It is ideal for customers to still check out through your cart for a few reasons:
- It’s a great way to gather customer information
- You can keep track of what free products are most popular
- A customer could sign up for a newsletter during this step
Even checking out with free content should be fast and easy for your customers. You want to know who they are and where they’re located, but you don’t need credit card information.
By adding a little bit of code, or a snippet, to your theme’s function.php, it’s easy to remove fields that you don’t need filled out.
Using the Code Snippets plugin
You can use the supplied code snippet below to make checkout less complicated.