KW Finder – I recommend you buy one month of the base account for KW Finder as we will be using this in class for exercises. This will cost $24.92 for one month but discounts apply if you buy it by the year. You can purchase this access here.
Dyno Mapper – Please also sign up for a free trial of Dyno Mapper here. Once done, I’d like you to add the URL you are focusing on for class. Do this at least one day before class so the software has time to crawl the website or blog.
MozBar – We will also use the MozBar in class, so please download this free tool here. While this isn’t critical, it will be helpful.
SEMrush – This is my favorite tool and I would be lost without it. I literally access this tool on a daily basis. You can sign up for a free trial here*.
SpyFu – This is another great tool and one I use daily. It offers free basic data and you can subscribe for more premium reports. Explore this marvelous world of data here*.
Google Analytics – This is found at https://www.google.com/analytics/. You will need to connect this software to your website if not already done.
Google Search Console – This is found at https://www.google.com/webmasters/tools/. You will need to connect this software to your website if not already done.

* Affiliate link

Tweet about the SEO Summit using the hashtag #seosummit. Rebecca is on Twitter @rebeccagill.
Questions? Rebecca will be answering questions tonight about the homework on Facebook:
https://www.facebook.com/groups/seolaunchpad/?ref=bookmarks