Conversion Copywriting Workshop
To write persuasive copy, you need to get into your customers’ heads. But how? Using landing pages as an example, you’ll be walked through every step of turning research into copy that gets your audience to act. Along the way, you’ll be given powerful question sets and easy templates for tracking your research. Plus, hands-on exercises will give you the opportunity to create your own research assets and practice what you’ve learned on a real project. We’ll pause to let you apply what you’re learning to a real project, whether for yourself or your client—with an opportunity for a few attendees to get feedback directly from the instructor.
View Webinar and Access Resources
Password:CONVERT#2019@
You’ll learn:
- How to identify your audience’s awareness level
- How to run a great interview (including exactly what to ask)
- How to structure customer surveys (and get customers to fill them out!)
- How to analyze chat logs
- How to find sticky copy you can swipe from reviews and testimonials
Through practical, hands-on exercises, you’ll learn:
- How to find and communicate your unique value proposition
- How long your copy should be
- How to write a compelling headline (including time-saving formulas)
- How to create a click-worthy call to action
- How to structure your body copy
- How to wield social proof like a persuasion pro
Meet Joel Klettke
Joel Klettke is a sought-after conversion copywriter and consultant.
He runs Business Casual Copywriting where he’s helped clients like HubSpot and ReadMe.io turn more visitors into customers. Having audited hundreds of sites for clients, he knows how to sniff out copy and conversion issues—and more importantly, how to help you fix them without pulling random levers and praying something works.
You can follow him on Twitter @JoelKlettke.