Kadence

Most people think websites are a group of static pages that hold information, but that’s is not the best way to give your visitors a great experience and grow your business. Instead, create website content that’s a dynamic journey for your visitors. Make your website becomes a process, not just a dumping ground for information….

The success of your business directly depends on how well your potential clients and customers understand your promise and believe you can deliver on it. This gets conveyed through your company brand. How well is your brand conveying your promise to your customers? Are they believing it? If your brand is confusing or incomplete, it’s…

Most people think that to grow a business, they simply need more marketing, but marketing that’s based on bad branding, is just money down the drain. Marketing is really branding in action, so without a solid brand behind it, marketing campaigns will usually fall flat. Rather than just trying to get more customers, let’s get…

It’s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do. But that doesn’t mean that they have to be manipulative. It’s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people….

When you get clear on what you do better than anyone else, you become irresistible to your primary demographic.  This is sooo much easier and so much more fun than trying to invent some strategic list of skill sets or benefits that you think people need. In this workshop, you’ll learn how focusing on your…

How Getting and Giving Great Testimonials is the Biggest Opportunity You’re Missing to Grow Your Business Getting testimonials like, “Great! Loved it! You rock!” may seem good, but they actually don’t do anything for your business.  They don’t say anything about what your product or service is like, and they don’t convert sales. In this…

Most of the issues we have with sales and marketing are rooted in our issues with money. During this webinar, I’ll guide you through choosing and owning your pricing schedule, including how to set pricing that will be attractive to your clients and customers and also support you and the growth of your business. About…

So, you’ve been in business for a while, and you’ve been thinking about writing a book, or you’ve got a great idea for an online course, or you’ve been pondering the idea of a podcast or or video series… But, you’re just not sure where to get started, how to create it, or how to…