The Events Calendar Event Marketing

You can customize the look and feel of the email that is sent to attendees on the Template screen. Header The header is the area located above the content in the email. Using a text-based logo Enabling this will allow you to type into the email header instead of uploading an image. Choosing this option…

Promoter includes two features for reusing message configurations across events: shortcuts and campaigns. Shortcuts are individual reusable message templates. Campaigns are collections of shortcuts that can be applied to an event all at once. This article covers both. Promoter Shortcuts A shortcut is a message template you can use to quickly create emails over and…

This article covers everything involved in creating, styling, sending, and monitoring messages in Promoter — from configuring your email template through to reading the results after a message is sent. Scheduled Messages Click into the event you want to create a message for, then click the Create Message button. You’ll be presented with two options:…

Promoter is an email marketing service built specifically for event organizers using The Events Calendar. It connects to your WordPress site, imports your events and attendees automatically, and lets you send scheduled messages, triggered emails, and full campaigns — without manually building email lists or exporting data. This article covers everything you need to get…

By default, Promoter automatically imports attendees from your events — anyone who purchased a ticket or registered via RSVP. But what if you want to promote your events to people who haven’t attended before? You can create custom lists for that purpose. 💡 Custom lists are limited to a total of 5,000 email addresses across…

This article covers account-level management for your Promoter account: updating your profile, understanding site-license limits, and making data or deletion requests. Updating Your Profile Access your profile from the top-right corner of the Promoter dashboard. From the Profile screen you can update your name, email address, and password. 💡 Changing your password requires entering your…

Connection Issues Promoter needs to be properly and securely connected to your WordPress site at all times in order to work correctly. On your end, that means making sure you are meeting all the requirements from our setup guide, including making sure that both the The Events Calendar and Event Tickets plugins are updated and…

Once you connect your website to Promoter and set up your Mail Deliverability, you’ll be ready to send messages to your attendees using Promoter. During this setup process, you need to add some new entries to your DNS like new CNAME and TXT records. Those records have different functions and one of their functions is…