THE PAIN PROBLEM FOR DOOCE.COM
Heather Armstrong’s now famous, humorous, and often poignant takes on getting dooced (a colloquialism she made famous for getting fired for something you write on your website) on dooce.com has captured the attention of the New York Times, HGTV, Forbes, USA Today, and even the consummate communicator herself: Oprah Winfrey. All of these high profile appearances and mentions eventually delivered dooce.com an audience generally reserved for much larger websites — who also enjoyed far more extensive resources. Although the attention was great, generating enterprise-level traffic on a still humble blogging site was causing wildly fluctuating site visitor metrics and wickedly costly bandwidth overages up to $2,000 a month. Adding to Heather’s anxiety was the desire to transform her blog-specific site into a fully functioning community to add a level of cohesiveness to her brand. Heather needed the infrastructure to support more powerful connections and handle the resources needed for a rapidly growing membership, without adding significant costs to a company still experiencing growing pains.
HOW LIQUID WEB HELPS
Liquid Web immediately connected with Armstrong by engineering a load-balancing solution that helped Armstrong scale her site automatically and cost-effectively. This strategy included adding the community section, which was a critical component in transforming dooce.com into a fully integrated site. This addition required the entire hosting setup be updated with extra equipment while adhering to a defined budget. In total, the transformation helped dooce.com emerge from a mere blogging platform with limited means into a fully functioning community that could support connections and the sharing of ideas between like-minded individuals — all while providing Armstrong the platform she needed to build her blogging reputation and the cost-efficiencies to build her business.
A star is born.
Since the revamp, the high-performance platform has held up strong and has required little attention outside of regular updates. Immediately after Armstrong began working with Liquid Web based on a friend’s recommendation, she noticed how Liquid Web took a decisive approach to engineering a solution to meet her needs for more space and a faster server, a feat that was lost on all of her previous hosts. Hand it to Liquid Web to build a powerful, high-performance hosting infrastructure that handled traffic spikes while saving bandwidth costs, with the endgame of setting dooce.com up for success on a much bigger scope. Find out why Heather Armstrong remains pleased with the focus and attentiveness of Liquid Web’s engineers on dooce.com by finding out more about the full range of services Liquid Web offers.