How Liquid Web reduced page load time by 60% for a Magento ecommerce site
Learn how Hobby Wholesale revamped its website and increased performance with Brain & Code and Nexcess from Liquid Web.
The challenge
Hobby Wholesale had a proprietary website on its own server, but was encountering a number of issues, including downtime, checkout problems, difficulty scaling, navigation issues, time consumption, lack of support, and poor mobile experience.
Working with Brain & Code
Hobby Wholesale couldn’t risk their site going down during high-traffic events.
They needed a better solution, so they turned to Vancouver-based agency Brain & Code to bring their Magento website into the 21st century.

Building fresh
Brain & Code tackled aesthetics first, then optimized the site for mobile devices.
They also added:
- Secure payment gateway
- A point of sale system
- Minimum Advertised Price (MAP) management software
- Free shipping calculators
- Fulfillment options for customers
- Wishlists
- Pre-order options
- “Back in stock” email notifications
Selecting a new Magento host
Hobby Wholesale wanted to move from their existing host. They could not properly support Magento, leading to continued stability issues.
– Brain & Code had a managed Magento host in mind — Nexcess by Liquid Web.
How the Liquid Web team helped Hobby Wholesale
Hobby Wholesale found it easy to work with Liquid Web. The Liquid Web team:
- Improved stability across the platform
- Set up a dev environment
- Added and tested new features quickly and painlessly
- Resolved configuration issues with expert Magento support
Lightning-fast load time with Nexcess Magento hosting
After switching to Nexcess by Liquid Web, Hobby Wholesale saw a 60 percent decrease in page load times. They quickly saw increased traffic and were easily able to scale up to a faster server.
Additionally, Hobby Wholesale reported an 80 percent decrease in the time to run each sync through an integration with their on-site inventory management software.

Work with the experts at Liquid Web and Brain & Code
Running your site shouldn’t be a second job. That’s why most businesses hire experts — and the results speak for themselves. Brain & Code are Adobe Certified Experts. Magento was built on Liquid Web servers. We know the platform inside and out.
Work with us to get a highly performant and scalable site to support your ecommerce goals. Check out Nexcess Magento hosting and Brain & Code to get started today.
Hobby Wholesale was founded in 1994 and became a leading supplier of hobby and craft supplies, with one brick-and-mortar store and a thriving online business
