Grabbing the right photos to produce more conversions on your website can be tricky.
But grabbing irrelevant photos, (or worse), photos that have copyright protection, can be costly.
Find out where to get high-quality, professional photography while boosting your conversions.
Can I Grab Images from Google Image Search?
You may have heard the horror stories — the ones where someone grabbed an image from Google Images to use on their website or blog and were then sued for copyright infringement and had to remove the image and pay a hefty fine. And that leaves you wondering.
How do I find quality images for my website that are safe to use?
Or, maybe you haven’t heard the stories and are about to learn some valuable information that could help you avoid a lawsuit and unnecessary risk — if that’s the case, I’m glad you’re here.
Why Are Images So Important On My Website?
Images are an undeniably powerful part of the content creation process you can’t afford to ignore because while people only remember 10% of what they hear and 20% of what they read, around 80% of people remember the things they see or do. Also, when people hear information, they’re likely to only remember only 10% of that information three days later but if a relevant image is paired with that same information, people retained 65% of the information three days later.
Use professional and relevant images in your blog posts, articles, social media posts, and website. When they are ready to buy, they have a better chance of remembering your brand.
Also, according to Skyword, on average, total views increased by 94 percent if a published article contained a relevant photograph or infographic when compared to articles without an image in the same category and eye-tracking studies show internet readers pay close attention to information-carrying images.
In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. This means that your content will capture more attention and your social media posts will drive more traffic back to your website if you incorporate relevant images.
But here’s the thing: you can’t just use any image you find online or download from someone else’s website, or grab an image from a search provider like Google.
Using images from unknown sources or accidentally using a copyrighted or trademarked image opens you up to risk for copyright infringement. Instead, source your website images from trusted reputable sites offering royalty-free photos or completely free stock images, stock illustrations, and even stock video and audio.
Find Website Photos Using Stock Photography
Stock photography sites give you access to thousands of images you’re safely and legally allowed to use. They also curate collections of high-quality, professional-looking photos that will allow you to up your game and improve the overall look and feel of your website or blog. The best part is that there are tons of stock photography sites to choose from and many provide the images for free or at a very low cost.
Here are 29 of our favorite stock photography sites to check out:
- Negative Space
- Burst By Shopify
- Death To Stock
- Little Visuals
- RGB Stock
- Styled Stock
- Adobe Stock
- Life of Pix
- ISO Republic
- New Old Stock
- Big Stock
- Startup Stock Photos
- Hubspot Business Photos
Remember, these websites vet their contributors, curate images for quality, require model licenses, and do the legal work required to make the images available for you to use. Some sites charge a small fee for photos, some let you download and use the images for free, and others ask for a citation or link to the photographer’s website.
Do yourself a favor and from now on, be sure to source your images from a reputable provider who has permission to distribute or sell the images so you know you’re in the clear and free from potential legal trouble.