When creating a website for your WordPress agency or freelance WordPress business, eventually you have to make a decision: will you publish your phone number on the website or will you only include a contact form or email address?
Ask any group of freelancers about putting a phone number on a website and it will cause chaos because it’s a polarizing question with some for and some against the idea.
Let’s look at both sides of the argument:
No! You Shouldn’t Publish Your Phone Number on Your Website!
Many designers and developers hate talking on the phone, they don’t want to talk on the phone, and they refuse to work with people who need to talk on the phone. They advocate for leaving the phone number off the website and using contact forms, lead forms, emails, chatbots, and/or ticketing systems instead.
The pros of not publishing your number:
- You don’t have to talk to anyone on the phone.
- It reduces options and makes decision making easier when a visitor is ready to reach out and take the next step.
- With a contact form or ticketing system, it is easier to pre-evaluate inquiries, support requests, and leads.
- By forcing prospects to communicate your way, you’re going to get clients more aligned to your style of work—clients who also don’t want to talk on the phone.
- You’re not wasting time on phone calls with people who will never convert to paying clients or customers.
The cons of not publishing your number:
- People want to do business with other people and they want to be able to talk to a real person.
- If you’re hard to reach or communicate with, it will be more difficult for prospects to overcome any doubts, concerns, or fears they have about you.
- With no way to actually speak to someone, prospects will be more nervous about investing, hiring, or buying from you—they’ll worry about what happens when there is a problem.
- Some people need to have a conversation before they buy so you may lose sales because you’re unavailable.
Yes! You Should Publish Your Phone Number on Your Website!
As much as some designed and developers hate talking on the phone, others are powerful advocates for skipping email and ticketing systems in favor of phone calls, believing that phone calls are faster and more personal.
The pros of publishing your number:
- It builds trust between your audience and your brand.
- You can be available when a prospect is ready to talk and you can help more people.
- Nervous buyers can call, ask questions, and overcome doubts, concerns, or fears they have about you.
- You can create personal connections with prospective clients and customers and bring warmth to an often cold intangible digital experience.
- Clients feel the peace of mind knowing that they have someone to call if there is a problem or something goes wrong.
- More visitors will feel inspired to reach out and make a quick phone call—which means more leads and more opportunities.
- Buyers that need to have a conversation before buying will be able to do so and you’ll make more sales.
The cons of publishing your number:
- You need to answer the phone.
- When you can’t answer the phone, you need to respond to voicemails.
- If your branding is unclear and your website doesn’t communicate who an ideal client is, you may be inundated with calls from people you don’t want to work with or aren’t a good fit.
- If you’re not good at managing phone calls and quickly identifying fit, you will waste a lot of time on the phone.