Tag

win-win negotiation

Strategies to Produce a Winning Proposal when Stuck at the Gatekeeper

We’ve spent the last two posts looking at how you identify the real buyer of a project and then four ways you can woo the gatekeeper to talk to the buyer. Even with this information, sometimes you’re still going to get stuck talking to the gatekeeper. The thing is, that without talking to the buyer, […]

Do You Make These 5 Mistakes in the Client Negotiation Process?

Have you ever settled for too low a price in the negotiation process with a client? If a deal closes at the cost of underselling, it’s not really a winning deal. Because services don’t sell at fixed prices like tangible products, negotiations are an undeniable part of an agency’s sales cycle. If you walk into […]