improve ecommerce conversions

Return Policy Template Examples for Small eCommerce Businesses

TheraSpecs is an online eyewear vendor that makes tinted sunglasses designed to relieve the effects of migraines. Recently, facing a sharp spike in return rates, the company decided to extend their 45-day free trial. “Even at 45 days, we found that customers who were on the fence were more likely to return their glasses because […]

What Is the Single & Most Important Thing to Improve Conversions?

What’s the one thing you can do to increase your store’s conversions? Every day you can find a new post with advice about your eCommerce store and how to improve your conversion rates. These tips and tricks are all fantastic, but they can easily pile up. How do you prioritize them? And how much should […]