What is a Dedicated IP Address? Things All Developers & Business Owners Need to Know

Every device connected to the Internet has a unique Internet Protocol (IP) address for identifying and locating the specific device or domain. In addition, some use dedicated or shared IP addresses, but what is the difference? This article explains a dedicated IP address, why you need one, and its benefits.

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What is a Dedicated IP Address?

A dedicated IP address is a unique IP address exclusively assigned to a web server or domain name. A dedicated IP address is reserved for one website or application, providing several advantages, including performance impact prevention, aiding security, and the ability to use advanced features like Secure Sockets Layer (SSL) certificates. With a dedicated IP address, a website can also be accessed directly through its IP address, which can be helpful for testing purposes or when the Domain Name System (DNS) servers are down.

A server can have multiple IP addresses assigned to it. Currently, IPv4 and IPv6 (the fourth and sixth versions of IP) are the two IP address types available. IPv4 has made significant changes and improvements to prevent depletion of the address pool, since the entire internet is not ready to use IPv6.

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Benefits of Utilizing a Dedicated IP Address

As previously mentioned, the benefits of a dedicated IP address are improved website performance and increased security. These features go hand-in-hand. Let’s explore them in further detail.

Performance Impact Prevention

A dedicated IP address helps prevent your website from the impact of other websites sharing the same server and IP address. This is because, with a dedicated IP, your website has a unique address that is not shared with any other website. It also helps improve website loading speed, allowing faster and more direct communication between your website and visitors.

Aids in Security

Dedicated IP addresses serve to separate clients and traffic. If a Distributed Denial of Service (DDoS) attack was deployed against your IP, and multiple sites are associated with it, the attack could affect all the sites. Using a dedicated IP address helps isolate the attack at the network level, helping administrators mitigate the attack.

Improved Connectivity

A dedicated IP address is ideal for businesses requiring a secure website connection. A dedicated IP alone does not create a secure connection, but it is a piece of the puzzle that helps bring the entire picture into focus. Whether transferring files via File Transfer Protocol (FTP) or remotely accessing a site or server, a dedicated IP address coupled with server configuration adds an additional layer of security for these connections.

Dedicated IP Addresses and SSL Certificates

Previously, a dedicated IP address was required to set up an SSL certificate for your domain. However, thanks to a new Server Name Identification (SNI) technology, getting an SSL certificate without a dedicated IP address is much easier today. This technology matches the server names instead of the dedicated IP address.

Depending on your hosting provider, you may still need a dedicated IP address to obtain an SSL certificate.

How to Obtain a Dedicated IP Address

Obtaining a dedicated IP address is done through your hosting provider. Depending on your provider, this may require contacting your sales or support team for assistance. They will provide the necessary information regarding pricing, steps needed, and any limitations for obtaining your IP address.

Setting Up a Dedicated IP Address

Dedicated IP addresses come set up on your server, depending on your web hosting type. Most managed hosting options that are not shared hosting offer at least one dedicated IP address.

Setting up a new website or application or moving an existing project to another IP may require changing your DNS. If you manage your DNS outside your existing server, ensure you update the IP address with the nameserver the domain is set to use. All required changes can happen on your server if your DNS is managed there.

How is a dedicated IP different from a shared one for hosting?

The main difference between shared and dedicated IP addresses is straightforward. A shared IP address is a static IP on a server that multiple domains use. As mentioned, a dedicated IP address is assigned to a single domain.

When choosing between dedicated IPs vs shared IPs, using a dedicated IP protects the IP’s reputation for encrypted traffic over SSL and trusted email addresses, while a shared IP may hinder it. Unfortunately, customers sharing IPs with a spam perpetrator find their email messages in spam folders, or worse, their IP addresses are blacklisted. Removing yourself from a blacklist can be time-consuming, especially if it is repeatedly necessary.

Security and blacklist issues aside, sharing an IP address is not all bad. The value of shared IP addresses is that the cost is significantly less. If you are hosting multiple websites on your server, a few websites sharing the same IP address saves money over purchasing an IP address for each.

Examples of When to Use a Dedicated IP Address

Web Hosting

Dedicated IP addresses are necessary when specific applications or scripts require direct access to an IP address, such as eCommerce websites that process their own credit card payments. These companies require Payment Card Industry Data Security Standard (PCI DSS) compliance. In such cases, dedicated IP addresses provide additional security and reliability to the website and its transactions.

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Business and Marketing Email

Dedicated IP addresses are essential for email marketing campaigns and business emails. Shared IP addresses can be susceptible to spamming or other unethical activities, hurting your business email credibility or the reputation of legitimate email marketing campaigns. Using dedicated IP address best practices, such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and others, can help avoid possible issues related to sharing an IP.

High-Traffic Website Hosting

Dedicated IP addresses avoid nosy neighbor issues that shared hosting, and thus shared IPs, can cause. This means high-traffic websites benefit from their own IP address and are less likely to have issues associated with sharing an IP address with a bad actor. In addition, a dedicated IP enables users to customize their DNS settings.

It also allows them to establish a unique identity on the internet. In addition, this distinctive ID can arguably benefit company branding and search engine optimization (SEO).

Dedicated IP FAQs

In most cases, no. Google has repeatedly stated that sharing an IP address with other websites does not hurt your rankings. Modern search engines understand shared hosting environments and do not penalize sites simply because they share an IP.

However, there are indirect scenarios where a dedicated IP can help. For example, if you share an IP with spammy or malicious websites, that IP could become temporarily flagged, which may affect email delivery or trigger security warnings. While this does not directly lower SEO rankings, it can impact trust and accessibility.

If SEO is your only reason for getting a dedicated IP, it is usually not necessary. Strong content, performance, technical SEO, and high uptime matter far more.

A dedicated IP gives your site its own unique address on the internet instead of sharing one with dozens or hundreds of other websites.

Key security benefits include:

Reduced exposure to “bad neighbor” risks from other sites on the same IP.
Greater control over firewall and server-level security rules.
Easier implementation of custom SSL certificates.
Cleaner IP reputation for email and outbound services.
More precise monitoring and logging.

That said, a dedicated IP does not automatically make your site secure. Strong server configuration, regular updates, malware protection, and proper access controls matter much more. Think of a dedicated IP as an extra layer of isolation, not a complete security solution.

It can, but it depends on how you send email.

If you send emails directly from your server (such as transactional WordPress emails), a dedicated IP helps because your sending reputation is entirely under your control. You are not affected by other users sending spam from the same shared IP.

However, most WordPress sites use third-party email services like SMTP providers. In that case, your email reputation depends on that provider’s infrastructure, not your web server’s IP address.

So a dedicated IP helps if you manage your own mail server. If you already use a reputable email delivery service, it usually makes little difference.

The cost varies by hosting provider and plan, but typical pricing ranges from:

$2 to $5 per month on shared hosting or VPS plans.
$5 to $15 per month on managed or higher-performance hosting plans.
Often included by default with dedicated servers.

Some providers bundle a dedicated IP with certain hosting tiers at no additional charge. Others charge per IP address if you need more than one.

Because IPv4 addresses are limited, pricing has gradually increased over time, so availability and cost may vary slightly by provider.

Most WordPress sites do not strictly require a dedicated IP, but there are situations where it makes sense.

Common reasons include:

Running your own mail server and wanting full control over IP reputation.
Needing advanced server-level configurations or custom firewall rules.
Hosting ecommerce or membership sites where isolation adds peace of mind.
Avoiding “bad neighbor” risks in crowded shared environments.
Accessing your server directly via IP for certain technical setups.

For most small blogs and business sites, shared IP hosting works perfectly fine. But for high-traffic sites, ecommerce stores, or businesses that rely heavily on email deliverability and uptime, a dedicated IP can provide extra control and flexibility.

Conclusion

Business owners and developers alike benefit from using dedicated IP addresses. Regardless of your web hosting provider, adding an IP address and updating the necessary DNS records is straightforward. Knowing the benefits and use cases for dedicated IPs, versus shared IP addresses, helps determine which option suits your needs.

Liquid Web offers dedicated IP address on bare metal servers, VPS hosting, cloud dedicated servers, and dedicated servers for your website hosting needs. Each option comes with a dedicated IP address with the ability to add more if needed. Our sales and support teams are available to assist you every step of the way. Contact our sales team to set up new hosting or add to your existing account today.