How to Create a Business Email: Myths and Tips

Posted on by Chris Hewitt | Updated:
Home > Blog > Solutions > How to Create a Business Email: Myths and Tips

We all know that having a professional business email platform is important, but you may not know exactly why.

Business start-ups have a typical path that’s followed.

An idea grows into a business plan, creating a small business. The growth in a small business typically begin slowly, and over time picks up more speed as it continues. This can cascade quickly.

The growth inevitably leads to the normal business staples (i.e. business cards, marketing, designing a company logo, first website, etc.) Even the website itself can start as a Facebook page and evolve from there as the company grows.

These new small businesses excel at creating new concepts, products, and have a real think-outside-the-box mentality. However, studies show that 80% of small to medium businesses still use Gmail or Yahoo for their primary email address.

This might be okay for one to two person operations that have a small online presence, or those that simply have no need for an email product. However, the majority of that group do require a substantial presence on the web, which can require a more robust email solution.

One of the most simple and cost-effective ways to market a new business using a custom email domain service.

Think about how the first time a prospective client sees your email address and notices that your company name is prominently displayed within the email address credentials. It creates an important first impression on a client.

Think about the impression generated between these two email addresses:

The well-known proverb holds: “perception is reality.”

Check Mark Get insight on how to grow your business. Subscribe to the Liquid Web weekly newsletter to receive more content like this sent straight to your inbox.

That’s Fair. How Do I Choose The Right Business Email Service?

There are a number of usual concerns about using a professional business email service. These myths can include the following:

  1. It is too expensive
  2. It is difficult to set up
  3. It won’t have the features you are used to like shared calendar and spam filtering.

Let’s take a look at each of these myths in depth.

business email is too expensive

1. Creating a Business Email Account Is Too Expensive

This is a common myth amongst those new to the process of setting up a business email. While there certainly are very expensive options, there are also very reasonable plans and even some options at no cost to you. Some of the low-cost options can provide a great mix of both custom domains and all of the features you may desire, such as calendar, chat and mobile function.

Keep in mind that most of the free services do tend to lack common features you may be used to, but they do provide a custom domain.

setting up business email is difficult

2. Business Email Is Difficult To Set Up

It can be intimidating to set up a new service, be it a phone service, internet provider, or a new email platform. The good news is that it looks more difficult than it is. Most providers have easy step-by-step guides on accessing your newly purchased email service or setting up your domain with the service and offer personal assistance with the setup process.

Finally, once it is set up, it’s a smooth process to add additional users.

business email lacks the features I need

3. Business Email Accounts Lack Features I Need

This can be a concern with some of the free platforms, but most paid email services offer features to rival the large personal free accounts such as Gmail or Yahoo.

You’ll find some examples below:

  • Premium Anti-Spam/ Antivirus – Multi-layer scanning helps keep your inboxes safe
  • Shared Calendars – In-depth calendar functionality such as creating meetings or recurring events, allowing specific people to edit your calendar and color-code for easy viewing across multiple calendars.
  • Intuitive Webmail – Access to mail, calendars, contacts, tasks, and notes from one application. Create a group and company-wide contact lists that can be shared with other users on the same domain.
  • Mobile Sync – Access mail on your iPhone®, Android®, Windows® Phone or BlackBerry® device. Each user has access to the support center that provides an easy walkthrough for any desktop, tablet and mobile device with easy to follow instructions with clear instructions and pictures.

All of the above features are available in Liquid Web’s Premium Business Email.

Sounds Good. How Do I Get Started Creating a Business Email Account Today?

As a provider of business email services, Liquid Web specializes in small to medium-sized businesses and the agencies and freelancers they work with. The vast majority of customers that are moving to Liquid Web are looking for additional features and performance as they take this next step from a free email service to a professional business email platform.

Many of the reasons above may resonate with you as to why you might wish to stick with the free personal accounts from Yahoo or Gmail. Remember, you are not alone. Also, Liquid Web has many tutorials for those that are unsure about how to proceed once the service has been ordered. We even have a free migration tool for the do-it-yourselfers.

There are very few products that cost less than a candy bar a day that will provide the same value to your business, both now and into the future.

How Much Does Business Email Cost?

We believe business email should be transparent and simple. Liquid Web’s Professional Business Email starts at a $10 fee for the account and $2.25 per mailbox with the ability to upgrade for additional features, such as:

  • Shared cloud drive
  • Syncing your calendar and contacts to your mobile device
  • Online editing of documents and spreadsheets.

Additionally, setup couldn’t be any easier with the Most Helpful Humans in Hosting available 24/7/365. Whether your need is assistance in migrating from another provider or starting fresh, we have the support team that can help.

Ready to Create Your Business Email?

With premium anti-spam/antivirus, shared calendars, intuitive webmail, and mobile sync, Liquid Web’s Premium Business Email is the perfect solution for SMBs that have outgrown Gmail or Yahoo and are ready to take their business to the next level.
Avatar for Chris Hewitt
About the Author

Chris Hewitt

As a former Business Development Manager, Chris was responsible for maintaining and growing our Enterprise-level clients as well as on-boarding new Enterprise customers. Chris has 7 years of experience in B2B sales helping customers take their solution to the next level. Prior to those roles, he completed his Law Degree and Bachelor's in the great state of Michigan. As such, he's a huge MSU Spartan fan. He also loves to recreate famous restaurant recipes!

View All Posts By Chris Hewitt