Mobile-friendliness is no longer optional. It has been two years since Google announced that it would start penalizing sites that were not optimized for smartphones and tablets. Mobile now represents 65% of digital media time, and all future growth in the digital realm is likely to be on the small screen.
If your website does not already ‘play nice’ with its mobile users, it is long past time you tweak it so that it does. You have three options in that regard: Continue reading “Should You Appify Your Website?”