Did you know that the latest statistics quote shopping cart abandonment rates at a whopping 68.63% on e-commerce websites? That accounts for over two-thirds of your business’ potential sales! The question then arises, how can your e-commerce business overcome such a high abandonment rate and increase sales? The answer: improved e-commerce site performance. Even one second shaved off your page load times can boost conversions by 7%! Continue reading “Boost Conversions with Expert E-commerce Site Performance Tips”
When building an e-commerce business, customer loyalty is important – especially because it costs six to seven times more to acquire new customers than keep existing ones. With that in mind, any prudent e-commerce growth strategy should include efforts to encourage repeat customers. Step one in that process is to make them feel welcome with a fast and available website that helps them find exactly what they want, when they want it.
Continue reading “Is Your E-Commerce Site an Obstacle to Customer Loyalty?”
Promotions, product launches, viral campaigns, and more all bring huge amounts of traffic to your site – but have you considered how that will affect the performance of your website? The worst thing that can happen during high traffic surges is a loss of revenue that results from a down website. In fact, 73% of small and medium sized businesses aren’t prepared for a sudden, 200% increase in traffic. The key to taking advantage of your incoming traffic without crashing your site is to optimize your server for high traffic loads with flexible hosting infrastructure. Use these tips to discuss how prepared your site is with your IT team and managed hosting provider. Continue reading “Prepare Your E-commerce Site for Traffic Surges”
Small or medium sized e-commerce business are among the most targeted by cyber attacks. In fact, three out of every five cyber attacks are targeted at SMBs – and 38% of attacks in 2015 were e-commerce breaches. When you combine those two statistics, it paints a bleak future for e-commerce businesses – one full of security breaches and angry customers. If you need proof of the potential backlash of security breaches, look no further than either eBay’s or Home Depot’s major hacks in 2014. Those companies quickly learned that if you’re not protecting your customers’ data, then you can expect loss of customer trust, revenue, and brand tarnishment.
However, when it comes to protecting your business from cyber attacks, there is no lack of things to keep track of. Just the sheer amount of attack types and vectors is enough to intimidate the conscientious business owner. In order to better protect your business, make sure your team is educated on the most common types of attacks that might affect your business. Armed with this knowledge, your team can take further steps to protect your customers’ private data. Continue reading “How to Protect Your E-commerce Site From Cyber Attacks”
Ensuring that a web service is always available is the key to making your business accessible to the right audience. When service is interrupted, it can harm business profits, functions, and public reputation. Research has found that for larger enterprises, 90% lose an average of over $100,000 USD for each hour of downtime. If you monitor web service availability as a standard practice, your business can address problems as they arise or to deploy preventative action before trouble even strikes. Companies who wish to be taken seriously online need to have something in place which prevents service downtime. A study found that poor web service is one of the top three negative influencers on potential consumers. Continue reading “Why Serious Businesses Monitor Web Service Availability”
As an owner of a web agency, there is little to your craft you can’t handle. You’ve proven your domain knowledge, marketing prowess, client management, and leadership skills. You wear many hats and they all look exceptionally good on you. But, even if you can do it all – should you? Running a digital agency, you may feel that managing websites and applications is entirely your domain and should remain in your scope of work. However, the latest and greatest managed hosting benefits can provide services to your business that will strengthen your competitive advantage.
More likely than not, you contribute the most value to your business when you are building and improving your client’s online strategy and designing sites that wow them – not in the office overseeing maintenance to your server and juggling hosting issues. So why not empty your plate? You are going to run yourself thin if you continue to try to manage the many moving and tedious parts that keep your clients’ sites performing smoothly. Instead you may want to take advantage of these three managed hosting benefits. Continue reading “These 3 Managed Hosting Benefits Add Huge Value to Your Website”
Are you a digital agency, designer, or developer? Well, we’ve got something we’d like to share with you: our new blog, Anchor.
Continue reading “Anchor: Our New & Exciting Blog for Your Digital Agency”
Price isn’t everything. Or is it? As a business owner or manager, the decision between cost and quality often comes down to you, and it’s not an easy one. Especially if you’re a smaller agency working with limited resources, the temptation to trim expenses is strong, and in some cases, not out of place. Shopping with price in mind is important for a small business looking to endure and grow in a competitive landscape.
But when you’re shopping for hosting for your clients, in many cases, the best value hosting is managed hosting, even though it’s more expensive than the alternative. If you are currently or have recently been shopping for a hosting provider for your digital marketing or web design agency, you’re likely familiar with the price tag that comes with managed hosting services. How can you possibly argue that managed hosting is a better value when it costs so much more? you ask. Simple: price does not equal value.
Continue reading “Why The Best Value Hosting is Managed”
In speaking to a group of our clients recently, we noticed a trend: nine times out of ten, businesses that chose to look for dedicated server hosting did so because of a failing on the part of their previous host. What sort of failing? What drives web developers and design agencies to abandon their hosting providers in search of something more? We asked, you answered: reliability.
Reliability, really? It’s not the sexiest answer. There’s no flash or sparkle in that word, just a staid, ever-present…sameness. Reliability is not a buzzword that many providers are using in their sales pitches – but it should be.
Continue reading “Finding the Most Reliable Dedicated Server Hosting”
Web hosting support services: They’re the often-overlooked little brother in the family of factors you look at when choosing a hosting provider. Every host has a support team; it comes with the territory, after all. So why would you waste time checking out the details of the support plan when your hours are better spent searching for blazingly fast speed, the “five 9s” in uptime, and all the space you need? Who cares about support if you’ve got the best service, right?
Do you know the phrase, “Not all hosting providers are created equal”? That applies to web hosting support services as well as all the other shiny buzzwords your potential provider may try to lure you in with. Continue reading “4 Reasons to Make Web Hosting Support Services a Priority”