We live in a time where information is not only incredibly accessible, but it is also very convoluted. As these online trends progress, it is becoming more difficult for companies to stand out beyond competitors. So what can you do in order to rise above the rest? You establish who you are, deliver on what’s promised, and you engage with trustworthy content by putting the following tips to use on your website now.
Define Your Site
The name of your site and the headline title are defining terms of what your audience can expect from your site. These titles are more than organizational tools; they are promises to your audience that you will support what the headline claims. Beyond using your headline as a SEO tool and a form of grabbing the attention of potential shoppers, your headline is the first step in gaining the trust of your potential customer. As discussed in the previous post on how to improve your online store, gaining the trust of your viewer is crucial in order to create an increased conversion rate amongst other necessities for the health and success of your business. By setting these expectations for your audience, you’re letting them know, up front, what they can expect and what you will provide.
Talk the Talk, Walk the Walk
So you have defined your website and set expectations for your customers, now it’s time to deliver. You told them what to expect and now you are fulfilling those expectations. How do you do this? You provide content beyond just supporting the headline. Create content that is simultaneously logical, honest, and supported information. Online viewers expect validity, do not saturate the shopper with information that does not earnestly speak to what you have promised to provide. There are too many spam sites that betray the viewer with nonsensical information, and this is how you win. You gain the trust of your potential customer with validity and honesty. This is how you stand out from competitors and gain loyal viewers.
Be So Good They Can’t Forget You
Every company and every website has competitors. Know who your competitors are and study the habits of their site and content. Let’s say your primary competitor is following these similar steps and their sites, amongst others, are loaded with valid information just like yours. But your competitors do not have a very special tool that your company posses, and that is the experience that you and your staff have obtained. Use it. Don’t just simply reiterate information that competitors are using, use unique content by tapping into your very specific skill set and distinct experiences. Utilize your personal knowledge and support the valid information with individualized content. Remember, an enjoyable site ranks high in Google. Which leads me to the last tip….
Relate and Connect
Whether your website is about technology or business, relate to your audience. The human element, especially in our very modern day of being technical and science dependent, is a very natural and effortless way to stand out online is through utilizing your human element to create better content. Study the behaviors of your audience in a way that produces information regarding the perspective of your viewer. Alter your site so that your content is relatable to that perspective. Remember how we talked about using unique experiences to build trust? Tap into that information and share tips on a personal level with your audience. Once you have used this marketing tool, go beyond that and engage your audience in a way that encourages interaction. Many sites don’t have a way to directly contact the owners of the site. Let your guests know that you are accessible, whether it is through social media, comments on the page, or my favorite and the most intimate – email.
With these very overlooked tools that take your website beyond providing information, but bonding with your viewer, your company will be well on its way to truly standing out. For more information on how Cloud Sites can benefit your website, please comment below or start a chat at cloudsitesblog.liquidweb.com