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Customers don’t want to dig for information. Trying to locate the information you need on a poorly structured website can be as frustrating as wandering around a beach looking for treasure with no map. Your websites might be your future customers’ first impression of your brand. Don’t you want to delight your customers with an […]
Ever wonder how site speed affects SEO? Start by understanding your organic traffic. One of the primary drivers of traffic to your website is organic traffic, which represents the visitors that find your site by searching for you on search engines such as Google or Bing. As of 2014, approximately half of all traffic came […]
When thinking about website performance, the most immediately visible factor for your site is speed. That is to say that a website that loads slowly is not as well regarded as a website that loads more quickly. However, all too often publishers of websites fail to recognize exactly how page speed impacts the user experience […]
One of the simplest ways to monetize your WordPress blog or website is by displaying ads from an established ad network. Ad Networks connect business owners and advertisers to publishers, blogs, and websites that want to show ads. The network manages the selling of ads so you don’t have to. Google AdSense is an advertising […]
Google Analytics is a powerful analytics service that provides reports on website traffic, page views, bounce rate, referral sources, user behavior, website conversions and goals, and more. This information is critical to the growth and improvement of your website, your ongoing marketing strategy, and the expansion of your brand. Google Analytics is by far the […]
When a visitor lands on a product page for the first time, what do you suppose convinces him to actually buy the product? Is it the snazzy product image, so carefully airbrushed? Sure it might grab his attention, but it won’t be convincing enough. You’d think it would be the Product Title, clear and coherent, […]
The mobile revolution had an enormous impact on the web. Google’s announcement of a gradual transition to mobile-first indexing reflects changes in user behavior, but will it affect search rankings and referrals? Almost everyone reading this article owns a smartphone and uses it every day for content consumption, web search, and more. You are probably […]
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