Author

Matt Jung

Product Photography Lighting: Should You Choose Studio Lighting or Natural Light?

Here’s a fun fact for you: customers trust images even more than product reviews when it comes to buying online. That means that for an eCommerce company, great product photography is an excellent opportunity to increase customer confidence and drive sales. However, truly effective product photography is more than just pointing and clicking a camera. […]

Beginner’s Guide to Natural Light Photography for Lifestyle Brands

Consumers want to feel connected to the brands they buy. Lifestyle brands take advantage of this fact and make it easy for consumers to envision their product as part of a larger identity. If you’re an eCommerce company, one of the simplest ways you can tap into the power of the lifestyle brand is to […]