Author

Kevin D. Hendricks

Lifecycle Emails: How to Make More Money & Engage Customers

Lifecycle emails can make eCommerce stores more successful. Not only do they boost store profits, but they allow you to build relationships with customers. It’s a simple strategy a lot of stores are doing—just buy anything online and see what kind of email you get. But not a lot of stores are doing it well. […]

Make Your Site Fast Using Accelerated Mobile Pages

Slow sites are bad for business. But accelerated mobile pages (AMP) may be a way to speed things up. Understanding AMP can help your WordPress site load faster, rank higher, and convert better. Chris Lema, the VP of Products at Liquid Web, offered a webinar to explore Accelerated mobile pages. Here’s a summary below. Speed […]

5 Ways to Design Your eCommerce Site for Conversions

Everyone wants their eCommerce site to convert better. A lot of work goes into an eCommerce site, and boosting the conversion rate can mean more profit from that initial effort. But to really maximize those efficiencies, you have to design your eCommerce site for conversions. Chris Lema, the vice president of products and innovation at […]

How to Understand WordPress Gutenberg: Beyond an Editor

Gutenberg is a new visual editor rolling out to WordPress. But to truly understand WordPress Gutenberg, you need to know it’s also a lot more than that. WordPress Gutenberg is a block-based layout engine. But more than making things look pretty, Gutenberg really opens the door for new possibilities in WordPress. Wix and SquareSpace and […]