Author

Jess Frick

How to Use Instagram for Business

Instagram is fertile ground for eCommerce stores to promote their products directly to their target audiences.  Not only does Instagram have over 500 million daily users, but the platform has also been steadily adding business-friendly features to make advertising and selling easier than ever before.  This post explains how to get started using Instagram for […]

Email Analytics: How to Track What’s Working and What Isn’t

In the ever-changing landscape of online marketing, there’s one thing that hasn’t changed. Email marketing works, and it works well. It drives the highest ROI of all B2B strategies. In fact, studies show that email marketing campaigns earn $44 for every $1 spent. Nice. With email analytics, the more you know, the better, so you […]