Author

Jess Frick

Email Analytics: How to Track What’s Working and What Isn’t

In the ever-changing landscape of online marketing, there’s one thing that hasn’t changed. Email marketing works, and it works well. It drives the highest ROI of all B2B strategies. In fact, studies show that email marketing campaigns earn $44 for every $1 spent. Nice. With email analytics, the more you know, the better, so you […]