Author

Javi Cano

Javi Cano is the Director of Demand Generation at Liquid Web. He manages a team of marketers that focus on lead generation campaigns for new and existing customers. His background covers 10 years of tech marketing with hosting and startup software companies. In his downtime, he enjoys playing with his two Siberian huskies.

The Importance of Email Marketing and Why You Need an Email Marketing Strategy

Congratulations! You did it. You opened your online store, you have sales starting to come in, and you are ready to step up your marketing strategy. Today we will discuss email marketing, one of the most effective tools available to help you make more sales through your eCommerce store. We will talk about email marketing […]

Surprise and Delight: 5 Tips For Building Personal Relationships To Improve Customer Retention

As an eCommerce business owner, it doesn’t take huge amounts of money or massive acts of grandeur (we’re looking at you, Taco Bell!) to surprise and delight your audience, a technique that’s been shown to be an incredibly powerful tool for building customer loyalty. According to Harvard Business Review, surprise not only changes behavior — […]