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Congratulations! You did it. You opened your online store, you have sales starting to come in, and you are ready to step up your marketing strategy. Today we will discuss email marketing, one of the most effective tools available to help you make more sales through your eCommerce store. We will talk about email marketing […]
As an eCommerce business owner, it doesn’t take huge amounts of money or massive acts of grandeur (we’re looking at you, Taco Bell!) to surprise and delight your audience, a technique that’s been shown to be an incredibly powerful tool for building customer loyalty. According to Harvard Business Review, surprise not only changes behavior — […]
To do any job right, you need the right tools, whether you’re building an adult treehouse or optimizing your conversion rates (we’d rather be doing the former too). But conversion rate optimization (CRO) matters to your marketing ROI. For every $92 spent acquiring customers, only $1 is invested in converting them. So, a substantial chunk […]
Companies in every industry — from apparel to electronics to beauty products to automotive and everything in-between — are competing for the same consumers, but the most successful companies have realized that retention is critical. Studies have shown it’s between 5x and 10x more expensive to acquire a new customer than it is to keep […]
The act of walking into a physical store, paying for an item, and leaving has been replaced by a meandering, unpredictable consumer journey. For example, an online customer today might start his or her journey by clicking on your banner ad, arriving at your site, but leave without buying anything. Within the span of a […]
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