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To do any job right, you need the right tools, whether you’re building an adult treehouse or optimizing your conversion rates (we’d rather be doing the former too). But conversion rate optimization (CRO) matters to your marketing ROI. For every $92 spent acquiring customers, only $1 is invested in converting them. So, a substantial chunk […]
Companies in every industry — from apparel to electronics to beauty products to automotive and everything in-between — are competing for the same consumers, but the most successful companies have realized that retention is critical. Studies have shown it’s between 5x and 10x more expensive to acquire a new customer than it is to keep […]
The act of walking into a physical store, paying for an item, and leaving has been replaced by a meandering, unpredictable consumer journey. For example, an online customer today might start his or her journey by clicking on your banner ad, arriving at your site, but leave without buying anything. Within the span of a […]
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