Author

Jennifer Bourn

Leverage Emotional Brand Triggers To Increase Website Conversion Rates

My husband always teases me, saying that I’m a point-of-purchase marketers dream because I’ll stick anything in my shopping cart if it tugs on my emotions or reminds me of happy times or fond childhood memories.   Over the years, I’ve spent thousands of dollars on toys, candies, foods, and even clothes for my kids […]

Three Steps To Attract All The Clients Your WordPress Agency Will Ever Need

Whether you’re offering freelance WordPress services or selling WordPress services as an agency, there is one thing you can’t survive without—clients. If your business model is centered around providing client services, clients are both your greatest need and biggest asset, because without them there is no business.   To maintain or grow your WordPress agency, […]

Understanding Your Worth — How to Calculate a Minimum Hourly Rate for WordPress Projects

Whether you use hourly pricing, flat-rate pricing, or value-based pricing for your WordPress projects, to calculate the total price for a specific scope of work, you need to know your minimum hourly rate. But where do you start, what do you need to consider when setting your pricing, and how do you calculate an effective […]

The WordPress Agency Cash Flow Challenge

Running a WordPress agency isn’t for wimps. It takes a strong person to run a services agency because unlike product companies, service companies don’t typically have recurring revenue streams like monthly subscriptions, renewal fees, and ongoing product sales. As a result, agencies often struggle to maintain a regular cash flow and get stuck in a […]