Author

Jennifer Bourn

Jennifer Bourn is founding partner at Bourn Creative a full-service design and development company specializing in WordPress. With twenty years in the industry under her belt, she is an award-winning designer who consults on branding, website strategy, and content strategy. Jennifer speaks often, delivering workshops and keynote presentations, co-organizes the Sacramento WordPress Meetup and WordCamp Sacramento and writes regularly about freelancing, client services, blogging, marketing, websites, and branding. Learn more at https://jenniferbourn.com.

Terms You Need to Have in All Freelance Contracts

Introduction? Check. Scope of work? Check. Creative process? Check. Timeline, milestones, and expectations? Check. Payment terms? Check. Signature line? Check. These are all the basics of putting together freelance contracts. Putting together a basic freelance contract for a website project isn’t difficult as long as you’re only ever building small, basic websites for small amounts […]

Three Steps To Attract All The Clients Your WordPress Agency Will Ever Need

Whether you’re offering freelance WordPress services or selling WordPress services as an agency, there is one thing you can’t survive without—clients. If your business model is centered around providing client services, clients are both your greatest need and biggest asset, because without them there is no business. To maintain or grow your WordPress agency, you […]

Understanding Your Worth — How to Calculate a Minimum Hourly Rate for WordPress Projects

Whether you use hourly pricing, flat-rate pricing, or value-based pricing for your WordPress projects, to calculate the total price for a specific scope of work, you need to know your minimum hourly rate. But where do you start, what do you need to consider when setting your pricing, and how do you calculate an effective […]