Author

Jennifer Bourn

Jennifer Bourn is founding partner at Bourn Creative a full-service design and development company specializing in WordPress. With twenty years in the industry under her belt, she is an award-winning designer who consults on branding, website strategy, and content strategy. Jennifer speaks often, delivering workshops and keynote presentations, co-organizes the Sacramento WordPress Meetup and WordCamp Sacramento and writes regularly about freelancing, client services, blogging, marketing, websites, and branding. Learn more at https://jenniferbourn.com.

Managing Client Conflicts

While proactive client management can mitigate most project obstacles and hurdles, and clear communication can practically eliminate client confusion and uncertainty, it’s nearly impossible to avoid all client conflict. It’s inevitable that sticky situations, disagreements, and the resulting tough conversations are going to happen at some point, so it’s best that you’re prepared to handle […]

How To Implement A Content Marketing Plan Without Losing Your Mind

If you’re not using content marketing to expand your brand reach, increase your visibility, and connect with ideal clients and your greater audience, you’re already behind because your competitors are and it’s helping them win business that could be yours. Take a look at these stats: Website conversion rate is nearly 6x higher for content […]

12 Financial Tips For WordPress Agencies and Freelancers

One of the best statements I have ever heard from an entrepreneur about business and money is that “Money isn’t the most important thing, but it touches everything that is.” What it means is that money makes the world go ‘round. If you want to start a business, you need money for software, equipment, and […]

How To Improve Cash Flow In Your WordPress Agency

In a small business cash is king and cash flow — the amount of money that comes and goes out of a business during a fixed period of time — makes the world go ‘round. And, in a WordPress design and development agency, cash flow is directly tied to getting paid on time by clients, […]

Five Easy Ways To Quickly Brainstorm And Plan New Blog Posts

Every business owner I have ever built a WordPress website for loves the idea of a blog. They have heard that blogging is the fastest and easiest ways to increase website traffic, improve search engine rankings, build a big email list, gain expert positioning, and attract new clients—and they want to achieve all of that. […]