AUTHOR
Jennifer Bourn
Jennifer Bourn is founding partner at Bourn Creative a full-service design and development company specializing in WordPress. With twenty years in the industry under her belt, she is an award-winning designer who consults on branding, website strategy, and content strategy. Jennifer speaks often, delivering workshops and keynote presentations, co-organizes the Sacramento WordPress Meetup and WordCamp Sacramento and writes regularly about freelancing, client services, blogging, marketing, websites, and branding. Learn more at the Jennifer Bourn website.
How To Implement A Content Marketing Plan Without Losing Your Mind
Content marketing is easy to start but hard to keep doing month over month. Here is an easy 5 step process for a long-lasting content marketing strategy.
Tagged with: blogging, Blogs, content, content calendar, content downloads, Content Marketing, create new content, Freelancer, generate leads, improving blog posts, lead generation, marketing tools, wordpress freelancer
Continue ReadingFive Easy Ways To Quickly Brainstorm And Plan New Blog Posts
If have a WordPress website and want to blog, but don’t have time, check out these 5 tips to quickly plan new posts and make blogging easier.
Tagged with: blog, blogging, Blogs, content, content calendar, content management system, Content Marketing, Get Started with WordPress, how to manage WordPress, Managed WordPress Hosting, Monetize WordPress, WordPress
Continue ReadingPricing WordPress Projects Without A Clear Scope Of Work
Learn how to accurately estimate pricing WordPress projects even when you don’t know the full scope of work or requirements.
Tagged with: Market My Business, Profitability
Continue ReadingHow To Use Lead Magnets To Fill Your Sales Funnel And Be GDPR Compliant
Get some great ideas for new lead magnets and ensure you have a healthy amount of traffic coming in, while ensuring your are GDPR compliant.
Continue Reading9 Things You Must Know Before Creating A New WordPress Website
Build your new WordPress website correctly from the ground up with these nine key attributes every successful WordPress website addresses.
Continue ReadingManaging Revisions — How to Manage Scope and Keep Design Revisions in Check
If you feel that you constantly bend over backward and accommodate clients too much, or if you refuse the slightest extra request, you aren't managing your revisions scope well. Learn how to manage revision requests and keep design revisions in check.
Continue ReadingUnderstanding Your Worth — How to Calculate a Minimum Hourly Rate for WordPress Projects
Pricing your WordPress services isn’t just about the money you want to make, it’s about the quality of life you want for yourself and/or your team. Whether you use hourly or flat-rate pricing, you need to know your minimum hourly rate for WordPress Projects.
Continue ReadingHow to Effectively Manage Your Inbound Leads
WordPress agencies deal with website inquiry form submissions, referrals, and cold-calls. As an agency, you need to have a plan in place to manage your inbound leads and segment them by type of lead.
Continue ReadingCategories
