AUTHOR

Jennifer Bourn

Jennifer Bourn is founding partner at Bourn Creative a full-service design and development company specializing in WordPress. With twenty years in the industry under her belt, she is an award-winning designer who consults on branding, website strategy, and content strategy. Jennifer speaks often, delivering workshops and keynote presentations, co-organizes the Sacramento WordPress Meetup and WordCamp Sacramento and writes regularly about freelancing, client services, blogging, marketing, websites, and branding. Learn more at the Jennifer Bourn website.

Pricing WordPress Projects Without A Clear Scope Of Work

Learn how to accurately estimate pricing WordPress projects even when you don’t know the full scope of work or requirements.
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How To Use Lead Magnets To Fill Your Sales Funnel And Be GDPR Compliant

Get some great ideas for new lead magnets and ensure you have a healthy amount of traffic coming in, while ensuring your are GDPR compliant.
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9 Things You Must Know Before Creating A New WordPress Website

Build your new WordPress website correctly from the ground up with these nine key attributes every successful WordPress website addresses.
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Understanding Your Worth — How to Calculate a Minimum Hourly Rate for WordPress Projects

Pricing your WordPress services isn’t just about the money you want to make, it’s about the quality of life you want for yourself and/or your team. Whether you use hourly or flat-rate pricing, you need to know your minimum hourly rate for WordPress Projects.
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How to Effectively Manage Your Inbound Leads

WordPress agencies deal with website inquiry form submissions, referrals, and cold-calls. As an agency, you need to have a plan in place to manage your inbound leads and segment them by type of lead.
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Managing Revisions — How to Manage Scope and Keep Design Revisions in Check

If you feel that you constantly bend over backward and accommodate clients too much, or if you refuse the slightest extra request, you aren't managing your revisions scope well. Learn how to manage revision requests and keep design revisions in check.
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